article thumbnail

Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Most fashion industry leaders have recognized this, backed up by the expectation of more subdued growth in the economy, stubborn inflationary pressures and shaky consumer confidence, which eroded again in February. But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal.

article thumbnail

The Psychology Behind Customer Loyalty

Optimizely

But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud. This type of sensor would not give off an active signal (like an ankle monitor), but rather a passive way for companies and consumers to scan and prove the sneakers’ authenticity. The move to “phygital”. Chicago Bears hologram.

article thumbnail

Iconic US Fashion Brand

ESW

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers.

Fashion 60
article thumbnail

How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

This year saw the proposal of the Fashion Sustainability and Social Accountability Act. Some retailers and consumer goods companies are going a step further by investing in sustainable sourcing, such as farming or forestry, to ensure the long-term availability of a socially responsible supply. Greater demand forecasting. Recommerce.

Retail 319
article thumbnail

Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

Retail TouchPoints

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse creates compelling opportunities for the retail industry to engage with customers. Create superior customer experiences.

article thumbnail

What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

We explored the ways in which these retailers are measuring and managing climate risks, such as energy efficiency of the store footprint and the environmental impacts of company supply chain and transportation networks. In contrast, a pair of fashionable shoes or home goods might invite a variety of considerations.

Retail 336