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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities.

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Better and more meaningful data can often be gathered on the backend to respond directly to consumer behavior and help improve the product’s performance. Better engagement. More effective promotions.

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It’s Time for Retailers and CPG Companies to do a Post-Pandemic Process Checkup

Retail TouchPoints

The last three years have been a whirlwind for retailers and CPG companies. At the same time, the Federal Reserve continues to raise interest rates in an effort to cool inflation, making it more expensive for companies to borrow and expand.

Retail 263
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

With no end in sight to the challenges battering the global supply chain, Shao spoke with Retail TouchPoints about how companies, and small businesses in particular, can adapt and thrive in this volatile environment. Retail TouchPoints: The supply chain has been a huge topic of conversation since the pandemic struck.

Supplies 237
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Serta Simmons Seeks to Improve Inventory and Supply Chain Planning with New Tech

Retail TouchPoints

By integrating Blue Yonder’s SaaS-based Integrated Demand and Supply Planning solutions into its existing Advanced Planning System (APS), SSB hopes to improve its manufacturing efficiency and better meet customer demand.

Supplies 213
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How to Use Machine Learning to Improve Your Digital Marketing

Kissmetrics

According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Increase Personalization.

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Renovai Uses Visual AI to Deliver Personalized Search Results and Recommendations

Retail TouchPoints

The company leverages its correlated deep tagging technology to hyperpersonalize the shopping experience, by making products more discoverable and improving the tagging accuracy with computer vision AI. Visual AI platform renovai offers real-time solutions that help retailers create inspiring, personal interactions with shoppers.