Kissmetrics
NOVEMBER 5, 2020
Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey. A Customer Journey Map Example
Retail TouchPoints
JUNE 28, 2022
While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. While customers continue to cook more, we are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment,” said McMullen.
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UpSellIt
APRIL 22, 2024
With a focus on collaborations that drive tangible customer or business value, these awards honor campaigns that demonstrate creativity, support, and serve as catalysts for growth. Upsellit also tackled comparison shopping with intelligent recommendations for out-of-stock products and generated urgency by highlighting popularity and scarcity.
Retail TouchPoints
JANUARY 4, 2023
For customers, product selection has gone up while prices have gone down , and convenience has become king. Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But not everything is better online.
Retail TouchPoints
FEBRUARY 21, 2024
Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.
Retail TouchPoints
AUGUST 24, 2020
Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.
Retail TouchPoints
SEPTEMBER 30, 2022
More optimistic retailers will not pull back on spend and let their competitors steal their customers’ attention. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using Zero-Party Data That Customers Provide Willingly to Craft Trusted Communications.
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