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As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

Retail TouchPoints

The IAB and MRC’s Retail Media Measurement Guidelines aim to set industry benchmarks and align practices in order to facilitate more transparent and secure cross-platform comparisons. An initial draft of the guidelines is now available for public comment through Oct. 13, 2023.

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BigCommerce vs. Magento: An in-depth comparison

Omnisend

Our BigCommerce vs. Magento comparison is a great resource for any vendor that’s struggling to choose between these two providers. BigCommerce is compliant with key privacy regulations including CCPA, GDPR, ISO 27001, PCI DSS, and Privacy Shield. Both BigCommerce and Magento are full-service ecommerce providers.

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Omnisend and Newsletter2go: A Head-to-Head Comparison

Omnisend

A Quick Feature Comparison. First up, let’s check out a handy feature comparison table so you can easily compare the main features of these popular marketing automation platforms. A Quick Price Comparison. The post Omnisend and Newsletter2go: A Head-to-Head Comparison appeared first on Omnisend Blog. Get My Copy.

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Personalization in the Age of GDPR

Retail TouchPoints

Walking a Fine Line: Where Personalization and Privacy Concerns Meet. Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. The Data Economy: How do Privacy Regulations Affect Revenue? Privacy-Friendly Data Sources.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

This comparison can help identify opportunities, such as targeting times when competitor stores are busiest or tailoring promotions to attract their customers. However, it can be expensive to install and maintain, and privacy concerns may arise. Plus, similar to video analytics, privacy issues are a concern.

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Omnisend vs. Jilt: A Feature-for-Feature Comparison

Omnisend

Enterprise : Starts off at $2,000/month and includes advanced user right management, advanced automation customization, free text messages, dedicated account and deliverability manager, and enterprise privacy and security. The post Omnisend vs. Jilt: A Feature-for-Feature Comparison appeared first on Omnisend Blog.

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

75% of internet users in the US are more concerned with their online privacy than they’ve ever been. As a business owner, you need to find the balance between gathering data to support your business, complying with the law, aligning with your moral values, and respecting your customers’ privacy. Are you most worried about privacy?