article thumbnail

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 286
article thumbnail

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. Social commerce is already a multi-billion dollar business in the U.S.,

Consumer 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

article thumbnail

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

What became clear throughout the course of the two-day conference was that Amazon now has its sights set on expanding its role even further into nearly every part of sellers’ lives — certainly well beyond simply creating the platform where they sell their products.

article thumbnail

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

RTP blog

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

article thumbnail

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The entire Go There campaign was fashioned around consumer insights. We covered all of these activations across our social channels and, of course, it’s still on our [social] grid. Number two, we know our consumers are inspired by athletes. People are tired of the same old ad campaigns; they want to be inspired.

Fashion 264
article thumbnail

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174