The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Retail TouchPoints
JULY 7, 2021
For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. The real victim here is the consumer. Consumer Tips for Identifying Creator Authenticity. These hashtags offer transparency to consumers, and it’s a good thing.
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