Retail TouchPoints

AUGUST 30, 2023

Building a relationship beyond just transactions will prevent customers from purchasing based solely on discounts, which can ultimately hurt a retailer’s bottom line. Companies with loyal customers understand their customers’ needs and deliver personalized experiences. Tip 6: Allow customers to shop where they are.

Shipping Costs 235

Shipping Costs Improvements Live Chat Retail 235

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 264

Customer Data Customer White Paper Technology 264

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. Contrast that to retail.

Retail 305

Retail Games Leisure Multi-channel 305

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 293

Customer Customer Experience Customer Data Improvements 293

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 258

Small Business Retail Recommendation Consumer Customer Data 258

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 291

Social Media B2C B2B Customer Data 291

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 298

Recommendation Consumer Information Customer 298

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

BigCommerce

MAY 1, 2018

Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. You’ll be happy to discover that this logic is flawed, as even the smallest businesses have the means to access and analyze ecommerce big data.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

FEBRUARY 27, 2023

Retailers “must focus on both selling the products they have now and ordering appropriately for the months ahead, particularly amid uncertainty around consumer spending,” according to the report. The question to ask is, how do I use technology to increase efficiency and expand my reach to provide consumers with more choice?

Supplies 235

Supplies Retail Customer Data Technology 235

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 245

Retail Shipping Costs eCommerce Consumer 245

BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 258

Omnichannel Customer Data eCommerce Platforms Technology 258

Retail TouchPoints

MARCH 1, 2024

While the retailer will be focused on improving existing store experiences at scale moving forward, Best Buy is planning to “open a few additional outlet centers and new formats to continue to test two important concepts,” said Barry. These efforts and more will serve to increase membership engagement and continue to improve retention.”

POS 272

POS Omnichannel Mobile Improvements 272

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. We’re getting to the point where EX puts a cap on how good your CX can be,” said Walker.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

Retail TouchPoints

FEBRUARY 15, 2023

Current customer Albertsons Cos. We created the Ai.Retail platform several years ago [to offer retailers] a repository of capabilities that teams could quickly pull off the shelf as they’re figuring out what to do with all their data,” said Jill Standish, Global Retail Lead at Accenture in an interview with Retail TouchPoints.

Merchant Services 282

Merchant Services Supplies Retail Customer Data 282

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 274

Social Media Multi-channel Customer Loyalty Shopify 274

Retail TouchPoints

JUNE 9, 2023

Consumers are becoming increasingly mindful about sustainability when it comes to shopping habits, and luxury retail is responding by investing in sustainable initiatives that will protect the environment while still allowing them to continue delivering luxurious items. Sustainability can be highly data-driven.

Supplies 239

Supplies Operations Shipping Costs Customer 239

GetElastic

SEPTEMBER 30, 2021

Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. Think of the GDPR as a kind of consumer bill of rights governing data use. Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

JUNE 16, 2022

The Home Depot will roll out more than 125,000 new hdPhones to associates in order to improve both the worker and customer experience at its stores. Earlier in June 2022, the retailer adopted the Adobe Experience Platform to enhance the abilities of its customer data platform (CDP) for creating personalized campaigns.

Mobile 279

Mobile Demo Improvements Customer Experience 279

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI).

Customer Loyalty 339

Customer Loyalty Operations Improvements Customer Experience 339

PERQ

NOVEMBER 5, 2018

Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what.

Improvements 46

Improvements Consumer Technology Information 46

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 238

Small Business Retail Retail eCommerce Social Media 238

Retail TouchPoints

APRIL 1, 2024

Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Retail 304

Retail Customer Experience Customer Retention Technology 304

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

Customer Experience 310

Customer Experience Arts Customer Telecommunications 310

TalkingRetail

APRIL 15, 2021

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. This story continues at Convenience retailers need to improve their use of data.

Improvements 130

Improvements Retail Technology Customer Data 130

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As foot traffic improves at the nation’s malls, the gap between digital commerce and brick-and-mortar retail continues to narrow. In fact, the U.S. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6

Omnichannel 306

Omnichannel Social Media Channel Mobile 306

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kibo

JULY 15, 2021

To help you optimize or improve conversion rates, we’ve compiled some tried-and-true tactics you can use in your own ecommerce strategy. Here are 10 simple, proven tactics that will help improve conversion rates. Are there blocks along the customer journey that impede conversions? Have a Personalized Value Proposition.

Improvements 71

Improvements Customer Data Arts Recommendation 71