Retail TouchPoints

APRIL 7, 2023

The reality for luxury consumers is that it’s a part of a lifestyle and something that is really important to them. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner. They can last a long time.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

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Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

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RTP blog

OCTOBER 12, 2018

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

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Retail TouchPoints

JUNE 9, 2022

Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on them from every angle, which can better inform purchasing decisions. The new feature is currently available to customers in the U.S.

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Retail TouchPoints

MARCH 27, 2023

is partnering with digital fashion studio Lalaland.ai said “We know our customers want to shop with models who look like them, and we believe our models should reflect our consumers, which is why we’re continuing to diversify our human models. Levis Strauss & Co. (LS&Co.) LS&Co.) in a statement. “We

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

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Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. And at a time when knowing and resonating with your customer is the key to survival, retail brands are hoping to get further context.

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Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

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Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

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Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

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Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Augmented and virtual reality (AR/VR) have entered the mainstream, creating an opportunity for a stronger brand-customer relationship that fuels ongoing loyalty and engagement.

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Retail TouchPoints

DECEMBER 16, 2022

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines. The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally.

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Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. said Hawkins.

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Retail TouchPoints

JUNE 26, 2023

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

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Retail TouchPoints

MARCH 6, 2024

Experts indicate that the root of shopping malls’ “identity crisis” is their inability to effectively leverage data to curate experiences that represent the full scope of consumers’ needs and lifestyles. That is, until Dolphin Centre in the UK. That means being much more content-focused and more audience-focused.”

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Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. His agency’s creative social media strategies have been pivotal in transforming the social presence of numerous businesses. LinkedIn 4. LinkedIn 5.

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Retail TouchPoints

APRIL 25, 2023

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. Where Does AR/3D Currently Stand?

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Retail TouchPoints

MARCH 26, 2024

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. Are there bottom-line benefits?

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Retail TouchPoints

JUNE 28, 2023

Unlike prior Brand Closet Showroom Socials, Chicago Escape’s hyperlocal strategy was designed to unite the art and fashion communities, cultures and two cities: NYC and Chicago. Traditional retail outside of the tourist zone tends to be hyperlocal in terms of how the merchandise is curated, space designed and events planned.

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Retail TouchPoints

SEPTEMBER 22, 2022

But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. The in-store shopping experience can never be replaced, but it does need to be improved. The past few years have had an incredible impact on in-store shopping. But how does one gather this type of information?

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365 Retail

MARCH 6, 2024

billion, last year. “M&S has completely overhauled its fashion credentials, thanks to co-chief executive officer Katie Bickerstaffe’s transformational strategy for the divisions,” added Hanna Jackson, managing director at Retail Week. “ The retailer reported an 11.5% increase in clothing and home sales, to £3.7

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Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

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Retail TouchPoints

JUNE 28, 2021

Just a few months ago, as soon as England’s second lockdown ended, London’s Regent Street was packed shoulder-to-shoulder with eager consumers. As long as the store offers them an experience they can’t get online, shoppers are counting the days until they can come back to retail.

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Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. strikes Gen Z as cumbersome, slow and old-fashioned. But an online presence is necessary, as consumers typically research and review before purchasing.

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Optimizely

FEBRUARY 28, 2020

With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. They’ve coined the phrase “doings things” and have consistently delivered that as a key message across social media, email marketing, and their on-site experience.

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Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

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Retail TouchPoints

AUGUST 17, 2021

This approach is used by Matches Fashion at its London store. As a result, Matches can focus the store on the customer experience, knowing that requested products will arrive in 90 minutes. All retailers know how important it is to listen to their customer, particularly when new wants and behaviors can now emerge so quickly.

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RetailMinded

APRIL 5, 2024

In the bustling world of retail, finding a niche that resonates with a passionate consumer base can be the key to success. For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. It also means being attentive to the quality of the products.

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Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

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Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

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Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

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Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). RTP: What consumer payment trends are you tracking right now as you look to keep Venmo ahead of the curve?

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