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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Consumer 146
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Retail 312
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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

Say Farewell to Cart Abandonment, Welcome Loyal Customers. Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. The Door has Opened to In-Store BNPL.

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How Can Liquor Stores Build Customer Loyalty?

Korona

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. And consumers still prefer to do it in person. Table of contents. Wine tastings.

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How Can Liquor Stores Build Customer Loyalty?

Korona

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. And consumers still prefer to do it in person. Table of contents. Wine tastings.

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Enhancing Customer Loyalty In Retail: Integrating Philanthropy And Moves Management Strategies

RetailMinded

Want to know the secret sauce for bumping up customer loyalty? Get this – it’s not just about flash sales and points programs. Let’s transform those sales receipts into stories of connection and cause – game on, retail rockstars! Now hold up, what’s this move management deal?

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers.

Consumer 215