Retail TouchPoints

MARCH 19, 2024

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

Customer Retention 262

Customer Retention Multichannel Arts Consumer 262

Omnisend

JULY 21, 2020

Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers. Letting those valuable customers churn completely is simply leaving money on the table. Reading Time: 6 minutes.

Customer Retention 143

Customer Retention Customer Demo Channel 143

Omniconvert

OCTOBER 22, 2019

Our main priority as marketers should always be to satisfy our customers and inspire loyalty, by positioning our eCommerce companies as part of a considered set of brands that are immediately recognizable to consumers. We can achieve this through a number of strategic choices.

Customer Retention 60

Customer Retention Improvements eCommerce Customer 60

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. Both CLV and CLTV are common acronyms for Customer Lifetime Value and are interchangeably used.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Consumer Automotive 264

Retail TouchPoints

SEPTEMBER 13, 2023

However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year. For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. It is also vital that brands pay attention to today’s evolving consumer behaviors.

Shipping Costs 277

Shipping Costs Payment Services Banking Retail 277

Wiser

NOVEMBER 1, 2023

Unfortunately, when it comes to eCommerce, it’s not uncommon for potential customers to leave a retailer’s site without actually making a purchase. This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 309

Consumer Shipping Costs Customer Retention Information 309

Retail TouchPoints

JULY 1, 2021

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. Take advantage of compliant customer appreciation and loyalty programs. Why does customer loyalty work?

Customer Loyalty 222

Customer Loyalty Customer X-cart Customer Retention 222

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Forrester eCommerce

JULY 25, 2023

Hardly any of the executives who include customer experience (CX) metrics in their quarterly earnings calls do it well. Stick to metrics that describe key business results and reflect the strategic goals of the organization — such as revenue, profit, or customer retention — at least until you’re sure […]

Customer Retention 195

Customer Retention Customer Experience Recommendation Customer 195

Retail TouchPoints

MARCH 27, 2023

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis. ”

Books 317

Books Customer Retention Social Media Mobile 317

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone. The true differentiator is CX.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. more involvement than static content.

Retail 287

Retail Games Clothing Customer Retention 287

Omnisend

AUGUST 18, 2021

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

Customer Retention 148

Customer Retention Customer eCommerce Customer Loyalty 148

Retail TouchPoints

APRIL 11, 2023

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

Customer Retention 297

Customer Retention Customer Loyalty B2B Customer 297

Retail TouchPoints

JANUARY 29, 2024

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. And the percentage of respondents that don’t sell on or operate marketplaces shrank this year, from 16% in 2022 to 9% in 2023.

Fulfillment 289

Fulfillment Shipping Costs Omnichannel Retail 289

My Wife Quit Her Job

JANUARY 13, 2020

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

Customer Loyalty 156

Customer Loyalty Customer Retention Customer eCommerce 156

lateshipment

MAY 6, 2023

Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience. But most eCommerce brands, who take a top effort to convert prospects into customers, unwillingly neglect to do the same for what comes after.

Customer Experience 130

Customer Experience Shipping Costs Customer eCommerce 130

lateshipment

JULY 17, 2020

Why focus on customer retention , and not just increasing the number of new visitors? But returning customers can become influential online ambassadors for your organization. Not only do returning customers have a higher Lifetime Value – obviously – they also bring in new business. Think Ahead.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Omnisend

MARCH 22, 2023

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. The best loyalty programs have the power to transform a business into a customer-centric profit machine.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Retail TouchPoints

DECEMBER 18, 2020

The resulting lockdowns and shelter-in-place orders have caused a shift in buying behavior among American consumers. Varying product availability has been a key reason for these changing buying decisions, prompting consumers to choose between need and preference. Improve Supply Chains, Boost Customer Satisfaction.

Supplies 246

Supplies Shipping Costs Operations Customer 246

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1.

ACH 285

ACH Multi-channel Technology Customer Retention 285

Retail TouchPoints

NOVEMBER 18, 2020

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Just how can they do that?

Customer Retention 264

Customer Retention Information Customer Loyalty Mobile 264

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers. Matt Hennessy - Smile.io

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Groove

JULY 24, 2022

The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years, while also enabling customers to purchase products online. Shipping: The client’s primary technical requirement was the ability for consumers to purchase Dippin’ Dots online.

BigCommerce 195

BigCommerce Customer Retention Shipping Costs Shipping 195

Retail TouchPoints

JUNE 15, 2023

The final 27 winners were selected from a group of more than 100 nominations and represent retail and direct-to-consumer (DTC) brands of all sizes and across various industry segments, from supplements to high-ticket jewelry.

Customer Retention 276

Customer Retention Jewelry Outdoor Fulfillment 276

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

Customer 97

Customer Customer Retention Blog eCommerce 97

Retail TouchPoints

MAY 28, 2021

Thoughts of poor customer service probably ring a bell in your own mind, and these opinions are hard to change — but there is hope. Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential.

Payment Services 178

Payment Services Games Live Chat Customer 178

Retail TouchPoints

MAY 25, 2022

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. shoppers list shared values as the biggest factor behind brand loyalty. Traditional Loyalty Offerings Remain the Foundation.

Customer Retention 264

Customer Retention Shipping Costs Shipping Gifts 264

Retail TouchPoints

MARCH 25, 2024

Are you ready to explore the evolved customer journey? This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Retail 260

Retail Article Omnichannel Customer Experience 260

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

RetailDive

NOVEMBER 16, 2020

On top of high costs, fast and free delivery expectations, and returns, brands also put customer retention at risk by forfeiting control over the last mile.

Shipping Costs 126

Shipping Costs Shipping Customer Retention Consumer 126