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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials. Read the Virgin Media case study.

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Sales Process Steps To Turn More Prospects Into Customers

Groove

Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. That's where inbound sales technology comes into place. Given this very small window, it is critical we use the technology at our disposal to help people buy when they are ready and to let people do research when they are not.

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How Cordova Outdoors Manufactures Insulated Coolers In the USA with Gentry Jensen - EP 003

Groove

Jensen shares pivotal insights into the brand's transition towards Omni Channel sales, emphasizing the importance of resonating with a broad consumer base, from outdoor enthusiasts to environmentally conscious shoppers. Gentry Jensen "We're definitely leaning into [direct to consumer sales]. rebuilt the website completely."

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On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Guest Emily Pfeiffer 

Kibo

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Scenarios like these require enhanced operational capabilities such as: Identifying consumer location Smart routing logic Real-time inventory display And more!

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Profitero welcomes new executive leadership team and lands $20mm in new funding to raise the bar for eCommerce technology

Profitero

Last week, Profitero announced its new executive leadership team and $20 million in new funding to help accelerate product innovation and customer success, as first reported by The Wall Street Journal. At the same time, Profitero brought serious muscle to the technology side of its business by hiring former LogMeIn CTO Sandor Palfy.

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Consumer expectations have become even more demanding. Rise of Community Commerce. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands.