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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials. Read the Virgin Media case study.

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Sales Process Steps To Turn More Prospects Into Customers

Groove

Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. Marketing technology must be integrated with a CRM so that both sales and marketing teams can see what the other is doing (and more importantly, what the customer is doing!). Not so coincidentally, it took me some time ?

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members.

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How Cordova Outdoors Manufactures Insulated Coolers In the USA with Gentry Jensen - EP 003

Groove

Jensen shares pivotal insights into the brand's transition towards Omni Channel sales, emphasizing the importance of resonating with a broad consumer base, from outdoor enthusiasts to environmentally conscious shoppers. Gentry Jensen "We're definitely leaning into [direct to consumer sales]. rebuilt the website completely."

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

RTP blog

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.

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On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Guest Emily Pfeiffer 

Kibo

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Scenarios like these require enhanced operational capabilities such as: Identifying consumer location Smart routing logic Real-time inventory display And more!