Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. Benefits of Advertising on Social Media. Establish A Social Media Presence. Reach A Wider Audience.

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Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Groove

DECEMBER 9, 2019

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. Some believe social media branding is as easy as posting photos every once in a while. Is It Important?

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Social Media Customer Loyalty Marketing Consumer 343

Forrester eCommerce

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

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Social Media Consumer B2C Marketing 195

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Social Media eCommerce Payment Services Apparel 363

Kissmetrics

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. What are the most crucial marketing ethics you should follow?

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Social Media Marketing Beauty and Health Consumer 275

lateshipment

OCTOBER 16, 2023

As a brand, do you have social media handles? Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing.

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Social Media Subscription Channel POS 130

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences.

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Social Media Presentation Customer Experience Consumer 145

Retail TouchPoints

JULY 7, 2021

Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing, but it wasn’t a fully standardized marketing technique. Experts predict that brands will spend $15 million on influencer marketing by 2022. The real victim here is the consumer.

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Social Media Consumer Marketing Reference 211

Groove

MARCH 30, 2020

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. Social Media Branding. And that trust may turn into customer loyalty.

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Social Media Customer Loyalty Consumer Recommendation 195

Forrester eCommerce

OCTOBER 27, 2021

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

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Social Media Consumer B2C Marketing 195

RTP blog

SEPTEMBER 6, 2019

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.

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Social Media Customer Customer Experience Technology 150

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

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Customer Social Media eCommerce Consumer 215

Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. Additionally, retailers can deliver more targeted ad placements through driving behavior data.

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Consumer Customer Marketing Retail 253

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. Today’s digital world is overrun with messages telling us we need to build trust and connect with consumers at all touch points.

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Customer Marketing Consumer Toys 177

Retail TouchPoints

AUGUST 8, 2023

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The platform also is coming to life through a consumer activation that conveys the company’s commitment to “enabling moments of laziness.” From now through Sept.

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Social Media Marketing Customer Games 215

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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Social Media Retail Gifts Channel 215

Retail TouchPoints

MARCH 16, 2021

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. billion market for women’s plus-size apparel. Come fall, our size offering will be 00-18/XXS – XXL. We sincerely apologize for any disappointment.”.

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Social Media Apparel Fashion Consumer 163

Retail TouchPoints

MARCH 7, 2024

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Retail TouchPoints (RTP): How do you define customer engagement?

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Customer Retail Social Media Outdoor 264

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Research Gen Z Culture. Conclusion.

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Consumer PayPal Social Media Article 351

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions.

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Social Media B2C B2B Customer Data 272

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

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Social Media Customer Beauty and Health Consumer 207

RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Social Media eCommerce Point of Sale Operations 150

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

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Social Media BigCommerce Demo Events 287

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. And, it’s not just for marketers. Online retailers are also using social media to drive revenue.

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Social Media Definition B2C Food and Beverages 220

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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Social Media Consumer Other Information 222

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

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Social Media Marketing Customer Recommendation 217

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

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Social Media Events Gifts Consumer 267

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

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Customer Social Media Recommendation Presentation 252

Groove

AUGUST 13, 2020

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Online interactions between consumers and businesses are just as important as in-person touch-points. Engage with social media followers. Your brand voice.

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Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Point of Sale Mobile Customer Marketing 287

Retail TouchPoints

APRIL 7, 2023

. “We believe, and we’ve seen this in economic uncertainties over time, that luxury tends to be very durable,” said Emily Essner, Chief Marketing Officer at Saks Fifth Avenue in an interview with Retail TouchPoints. The reality for luxury consumers is that it’s a part of a lifestyle and something that is really important to them.

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Travel Social Media Marketing Fashion 245

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 279

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Consumer Social Media Multichannel Fashion 247

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

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Toys Social Media Subscription Consumer 247

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The next challenge becomes customer consideration.

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Marketing Retail Social Media Consumer 237

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

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Small Business Retail Marketing Social Media SEO 360