Remove Consumer Remove Events Remove Multi-channel Remove Recommendation
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? Emeline Berlind.

Consumer 269
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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.”

ACH 285
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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

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5 strategies to stand out during BFCM

lateshipment

Consumers have evolved so much but this tradition seems timeless. The word spread, and now it’s the biggest shopping event before the holidays. Adapt a multi-channel marketing strategy Be where your customers are. Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping.

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Games 194