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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263
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The 10 Best Ways to Promote an Event Online

Kissmetrics

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

Events 363
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. We have seen the impact that inflation has had on both individual consumers and small businesses as they try to manage costs. RTP: What do you think of the newer option of crowdsourced delivery?

Supplies 286
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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail TouchPoints

But today’s consumers want what’s commonly referred to as “experiential retail,” where they can go to a store and do more than just buy goods. Drawing Consumers Back Into Stores. In the brick-and-mortar space, fixturing offers a unique chance to work more closely with brands and elevate the retail experience for consumers.

Events 264
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? Emeline Berlind.

Consumer 269
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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264
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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 290