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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

With those kind of numbers in play, it’s no surprise that competition in the space is fierce, and retail is a central battleground. Retail TouchPoints (RTP): The world of payments is actually a pretty exciting place right now — tell us how Venmo is capitalizing on all this momentum. million small businesses with profiles.

Payments 296
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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

As you look into 2024, consider how becoming more profitable can also be achieved with more efficiency , more business clarity and even more time on your hands. To help, consider the four, Retail Minded approved resources below. But if you’re like most business operators, you have no idea how to do this or where to start.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed.

eCommerce 282
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Is Direct Mail Marketing Making a Comeback?

Optimizely

For my birthday every year, I still receive a tangible gift card to my favorite retailers rather than getting one via email, although other businesses still resort to that as well. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Image Source: Poplar.

Marketing 195
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How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. Before learning how to start a clothing business, you need to know the prospects. That’s only one side of it.

Clothing 101
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How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.