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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum). AdVenture Media Group – Best for Enterprise AdWords Management.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. In this post, I’m going to cover three examples of what innovation looks like in practice, detailing PPC , SEO , and CRO strategies from the work we’ve done at Inflow.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Your e-commerce team is a well-oiled machine of marketplace best practices: proper categorization, SEO-friendly titles, proven keywords, optimized product descriptions and more. Amazon Sponsored Products is a pay-per-click (PPC) program that can be used to promote individual listings. Your Initial Game Plan. Not so fast.

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5 Brilliant Advertising Strategies for Your Online Store

eCommerceFuel

As an eCommerce entrepreneur, you’re probably wondering how you can stay ahead of the game. Tighten Up Your SEO Strategy. With 53% of website traffic driven by search engines like Google, you have to stay on top of your SEO strategy. SEO is one of the most sustainable advertising methods to continually grow your online store.

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Identifying & Using Long Tail Keywords on eCommerce Websites

Inflow Insights

So, why not change the game to one you can win by going after less competitive keywords that people are searching for? That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success. Remember: Keywords aren’t just for SEO.