Remove Consumer Remove Improvements Remove Mobile Remove Multi-channel
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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. How do we create a crawl, walk, run?,”

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. But why stop there?

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

One big reason is that the nature of holiday shopping — with many consumers shopping for others and making purchases across multiple categories — gives retailers a golden opportunity to impress, and possibly retain, new customers. That’s why retailers focusing on EX are building mobile apps.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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Cloud Native Value: Why Retailers Should Learn to do More With Less

Retail TouchPoints

If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. Today, every one in five purchases is made online, largely due to changing consumer habits in the wake of lockdowns and other restrictions. Cloud-Native Done Right. The answer? Cloud-native microservices.