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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. SEOs can look around the world for trending information that needs to be conveyed to clients.

SEO 263
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). From established industry leaders to emerging challengers, everyone competes on Google.

SEO 263
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. Our approach is different than traditional marketing agencies. Want to know more?

Marketing 275
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. Take Upworthy , for example.

SEO 225
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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

In this article, explore 2023 ecommerce predictions from 17 digital marketing experts at ROI who specialize in strategies ranging from Amazon and paid search advertising to SEO and website optimization and more! More consumer research means having a cohesive omnichannel presence will be crucial.