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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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The Role of Mobile POS Solutions in Modern Retail

iVend

In today’s modern retail stores, the point of sale no longer has to be a fixed counter – it could be anywhere in the store. Mobile POS System iVend mobile POS takes service to customers in the aisle. Mobile POS System iVend mobile POS takes service to customers in the aisle. Sell anywhere.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 290
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Sephora Debuts Contactless Payment via Associates’ iPhones

Retail TouchPoints

Associates will need to install the mobile Point of Sale App on their iPhones to use it. Giving consumers the ability to simply tap-and-go is very exciting,” said Max Neukirchen, Global Head of Payments and Commerce Solutions at J.P. Morgan Payments in a statement.

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Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail TouchPoints

COVID-19 has accelerated the contactless revolution: 84% of Americans ( 77% among global consumers) now expect to increase their use of touchless technologies to avoid physical contact for the remainder of the pandemic, with 55% ( 63% globally) planning to continue doing so afterward, according to a survey by Capgemini.

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As Contactless Payment Use Grows, Here?s What Consumers Need To Know About Fraud Prevention

Retail TouchPoints

Near-field communication (NFC) is similar to radio-frequency identification (RFID) technology, except that NFC only allows devices to connect and share information if they’re within about four inches of each other. How can consumers stay safe while using contactless payments? What exactly is NFC and why are more people using it now?

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How Integrated POS Tech is Helping Electronics Retailers

iVend

In today’s modern retail stores, the point of sale no longer has to be a fixed counter – it could be anywhere in the store. Mobile POS System iVend mobile POS takes service to customers in the aisle. Mobile POS System iVend mobile POS takes service to customers in the aisle. Sell anywhere.

POS 52