Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 289

Retail Mobile Consumer Operations 289

Groove

JANUARY 28, 2019

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. Mobile eCommerce Trends. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Take, for example, product promoters who travel across retail sites performing in-store promotions.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 274

Improvements Retail Mobile Customer Experience 274

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 126

Merchant Services Games Payments Payment Services 126

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end. Personalized usage.

Marketing 247

Marketing Presentation Consumer Recommendation 247

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Benefits of Geofencing Marketing. Geofencing May Help With Local Marketing.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 277

Consumer Social Media Multichannel Fashion 277

RTP blog

MAY 19, 2017

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. Successful mobile apps provide seamless, end-to-end experiences.

Mobile 150

Mobile Consumer Payment Services Retail 150

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Get culturally competent : Chinese shoppers are a world away from American consumers. Here’s why.

Food and Beverages 266

Food and Beverages Marketing Travel Retail 266

Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. .

Mobile 183

Mobile Multichannel Retail Social Media 183

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue. Stamped.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Otherwise you may find consumers flocking to your competitors to grab those early deals.

Marketing 334

Marketing Shipping Costs Shopping Carts Channel 334

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Thomas Butta is Chief Strategy and Marketing Officer at Airship.

Retail 316

Retail Customer Loyalty Games Reference 316

Retail TouchPoints

MAY 31, 2022

One key finding from our report revealed that just 6% of consumers think online shopping experiences are always relevant — proof positive that retailers are still struggling to provide the relevant online shopping experiences their customers have come to expect. AI-powered personalized recommendations. Mobile search optimization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Improvements 313

Improvements Marketing Toys Consumer 313

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Groove

APRIL 2, 2019

Email marketing has stood the test of time because it helps brands engage with their customers. Email marketing mistakes can take two forms: process issues and email issues. In this post, we'll cover both and provide tips to ensure your email marketing stays out of the spam folder. Email Marketing Mistakes to Avoid.

Marketing 285

Marketing Clothing Mobile Recommendation 285

Optimizely

MAY 23, 2019

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 279

Marketing Consumer Information Customer Retention 279

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Kissmetrics

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. Why the Holidays Are the Best Time for Digital Marketing Success.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Events 281

GetElastic

FEBRUARY 8, 2019

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? 6 ways to optimize mobile commerce: 1.

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

Groove

AUGUST 4, 2020

Follow these 5 Black Friday strategy tips to drive more online revenue this year: Optimize for mobile. Leverage email marketing. Offer product recommendations. Optimize For Mobile. According to Statista, half of all global website traffic was generated by mobile devices (excluding tablets) in 2019.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. Target mobile devices. The key element of inbound marketing involves showing your ads to the right people at the right time. If you're just getting started with paid search, we recommend setting your schedule to 24/7. Use extensions.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Mobile 246

Mobile PayPal Consumer Customer Loyalty 246

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 297

eCommerce Omnichannel Comparison Shopping Recommendation 297

Sailthru

SEPTEMBER 3, 2019

Mobile marketing is an important aspect of every marketing plan (or at least it should be.) Even when they’re on the go, consumers expect to receive relevant messages that meet their specific needs, whether that’s on their phone, tablet, or wearable device. How to Use Geolocation Tracking for Marketing.

Mobile 98

Mobile Marketing Shopping Carts Presentation 98