Seen and Heard at #NRF2024: 5 Trends from the Big Show
Retail TouchPoints
JANUARY 23, 2024
The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Is it the real deal?
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