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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Is it the real deal?

ACH 254
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

Consumer 227
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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies. However, DRINKS and Full Glass will continue to work together closely following the acquisition. ” . ”

eCommerce 147
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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Artificial Intelligence will define winners and losers.

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5 Strategies to Optimize the Online Integration of Your Grocery Store

Retail TouchPoints

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

American consumers spend an average of five hours a day on their mobile devices. This “always on” connectivity — high speed cellular networks, ubiquitous WiFi and “smart” devices — has enabled consumers to manage their day-to-day lives on their mobile devices. An effective mobile strategy needs to add real value for consumers.