Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 259

Retail Social Media Multi-channel Channel 259

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. In fact, CPG brand marketers often question the attribution and incrementality of onsite media.

Retail 307

Retail Multi-channel Technology Article 307

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Social commerce is another area of opportunity for authentic engagements.

Social Media 210

Social Media Marketing Customer Recommendation 210

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

Retail 240

Retail Multi-channel Omnichannel Technology 240

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 273

Multi-channel Games Retail Social Media 273

RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. Strategic discounts, limited-time offers, and bundled promotions are some of the tactics employed to not only attract price-conscious consumers but also to create a sense of urgency that encourages immediate purchases.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 237

Customer Multi-channel Channel Customer Experience 237

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

White Paper 211

White Paper Customer Multi-channel Fashion 211

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. Hosted By Moms, For Moms, the “watch and shop” event gave us another opportunity to bring tips, inspiration and multi-brand gift ideas to our customers.

Customer 226

Customer Workshop Gifts Multi-channel 226

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

ChannelSale

MARCH 21, 2023

Many people have dubbed 2022 to be the year of record inflation and have made all consumers conduct their shopping activities in a smart way. But consumers might become a bit choosy as 2023 is filled with economic uncertainty. This can provide a smooth shopping experience to all consumers as well.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Kissmetrics

JANUARY 25, 2021

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. How Etsy Search Works. 10 Tips for Etsy SEO.

SEO 282

SEO Shipping Costs Shipping Social Media 282

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88

365 Retail

MARCH 1, 2022

Brands to prioritise growth of sales on multiple online marketplaces: As brands look at ways to reach new audiences and increase sales, the use of online marketplaces will continue to grow and their popularity among consumers will see an uptick throughout the year.

Social Media 109

Social Media Multi-channel Fulfillment Drop Ship 109

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. New York Times, Entrepreneur and more. Amy Porterfield: CEO of Amy Porterfield, Inc.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Ecommerce Platforms

APRIL 5, 2023

The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Versatile and flexible, Ecwid ensures any business owner can start selling products across a range of channels and platforms.

Social Media 104

Social Media Payments Multi-channel Jewelry 104

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 The differences reflect how advanced technologies influence those goals.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 248

eCommerce Travel Social Media Consumer 248

365 Retail

JULY 18, 2022

Luzern eCommerce , the leading managed eCommerce platform provider, has announced $multi-million wins with Panasonic, Nestlé Health Science and Schneider Electric. In terms of selling direct to the consumer (D2C), an online brand presence and digital storefront must go far beyond just ‘looking good’. That’s Luzern’s role.”.

eCommerce 52

eCommerce Management Multi-channel Social Media 52

Ecommerce Platforms

FEBRUARY 3, 2022

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Standing from consumers' points of view, they build honest relationships with customers in the process. for consumer goods and 10.6% Source from KPMG.

Merchant Services 104

Merchant Services Payment Services Social Media Multi-channel 104

Kissmetrics

APRIL 20, 2021

However, it requires synergy between online commerce channels and physical retail to succeed. Some retailers may offer curbside pickup options where consumers can drive to the storefront and get their orders while remaining inside their vehicles. consumers have leveraged BOPUS to make purchases. Here are some tips to consider.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. It’s perhaps obvious, but it’s important nonetheless: multi-channel selling can lead to more sales.

Retail 87

Retail Multichannel Multi-channel eCommerce 87

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The end of cancel(lation) culture.

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

Ecommerce Platforms

JANUARY 6, 2023

After all, while there are dozens of ways to expand the reach of your online store, from content marketing to social media advertising, affiliate campaigns are one of the easiest choices for modern brands. As an added bonus, this technology also includes various fraud prevention tools to help you identify suspicious payments.

Shopify 104

Shopify Merchant Services Payment Services Multi-channel 104

Ecommerce Platforms

NOVEMBER 10, 2021

On the plus side, you will receive tools for email and social ticketing, knowledge base creation, ticket trend reports, combined mailbox tracking, and team collaboration features. Easy to use when you want to streamline multiple channel support. Zendesk Pros ??. Excellent range of tools even on the free plan. Zendesk Cons ??.

Live Chat 118

Live Chat Multi-channel Omnichannel Channel 118

365 Retail

NOVEMBER 13, 2023

Seasonal demand is the changes in consumer appetite that naturally occur at different times of the year, such as around Christmas or Black Friday. These fluctuations have their roots entwined with consumer preferences and behaviours stemming from cultural, economic, or climatic aspects. What Is Seasonal Demand?

Retail 52

Retail Shipping Costs Multi-channel Supplies 52

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. Yet only 50 percent of US consumers feel they have had a satisfactory customer experience. are also channels to optimize the customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Liveintent

AUGUST 9, 2022

In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. You go back to your media plan and diversify. And why wouldn’t they?

Social Media 62

Social Media Multi-channel Channel Travel 62

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Table of contents What is multi-channel retailing?

Multi-channel 52

Multi-channel Channel Payment Services POS 52

365 Retail

JANUARY 28, 2022

With the rise of technology-savvy and smartphone-dependent consumers, more and more companies are starting to invest in digital strategies to stay competitive. They tend to adopt technology early, but the rise of remote teams is driving this. The social media channels also promote video content with new features.

Marketing 57

Marketing Social Media Mobile Multi-channel 57

Sailthru

MARCH 8, 2018

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. Brands must have seamless integrations between channels and expedited shipping options. How can a brand master the omnichannel experience?

Omnichannel 60

Omnichannel Social Media Retail Shipping Costs 60