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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

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How COVID-19 Has Changed Consumer Behavior

Wiser

and Canada has significantly affected both brick-and-mortar and online retailers. To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. Overall, the average consumer has changed their behavior due to the virus and stopped going out in public as much as they had before its spread. and Canada.

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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Sporting Goods : 10% vs. 6%. from a high of 20% in 2019 as consumers spread their spending throughout the holiday season, according to Adobe.

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May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail TouchPoints

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.

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The Benefits of User-Generated Content in eCommerce

lateshipment

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. it broadens your online presence. it grows your credibility. it expands brand awareness.

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How to Create Winning Black Friday Promotions

Wiser

Overall, winners around Black Friday were consumer electronics, apparel, and appliances. Outside of specific products, winners were mobile shopping, which drove 46 percent of traffic during the 2017 holiday season, and online shopping in general, as 61 percent of purchases were completed via a desktop computer. . Homepages .