Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. You can bet your bottom dollar thousands and thousands of consumers took a selfie using it, however. Any business owner can do it.

Social Media 266

Social Media Recommendation Consumer PPC 266

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Note: Want our personalized help and recommendations to get more B2B customers online?

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. The person already trusts your brand and is ready to give you their money because the personal recommendation came from a friend, family member, or colleague. YouTube is the #1 platform that affects consumer behavior.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

DECEMBER 21, 2021

More than half of consumers want to purchase from companies that prioritize diversity and inclusion , according to a report by Zendesk. While having a target audience may help narrow your focus and improve your PPC campaigns, it won’t necessarily win you any fans when it comes to your content. Inclusive content sells better, too.

Article 277

Article Blog PPC Marketing 277

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 1, 2021

Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. These features allow you to study your audience and what they are consuming—and better tailor your content to them. Our top recommendations for the best SEO plugin for WordPress are AIOSEO and Yoast SEO. Conclusion.

SEO 355

SEO Social Media Improvements PPC 355

Algopix

AUGUST 10, 2020

Covid-19 has markedly driven online sales and altered shopping habits for many consumers. Track seasonal or consumer-driven sales trends. If consumers discover that you have run out of their desired item, they will rapidly move on and they may never return. Which channels do you recommend and what are the keys to wise expansion?

eCommerce 78

eCommerce Channel PPC Gifts 78

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Based on studies of the brain, we know that beauty literally moves us to action. one may be more effective than the other.

Customer Retention 303

Customer Retention Article Marketing Other 303

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. If not, I highly recommend it. A/B testing. Sure, you can do that for a little bit.

Management 213

Management Marketing PPC Banking 213

eCommerceFuel

AUGUST 2, 2023

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26

PPC Improvements Management SEO 26

Omnisend

FEBRUARY 24, 2021

Jeff Bezos, Amazon’s founder, had a vision of creating The Everything Store, a place where consumers could find every item they needed at the lowest price around. The specific number varies by study, but it’s suggested that more than 60% of shoppers begin on Amazon. Our recommendation is to use both types of targeting.

PPC 97

PPC Recommendation Article Magazine 97

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X First, we took off the bat cape and turned back to Bruce Wayne as we stepped into the mind of the consumer and mapped out the purchase journey. Enter Inflow.

Events 154

Events Consumer eCommerce Gifts 154

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. consumer emotions associated with retargeting ads and determined that ad frequency had a negative impact on buyer emotions. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. consumers want brands to be useful, and they want their experiences personalized.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

FEBRUARY 22, 2021

Satisfied customers are also more likely to recommend your services or product to others. This is crucial when you consider that, compared to advertising, consumers are much more likely to trust referrals from people they know. A client who loves your financial planning advice might also hire you to do their taxes.

Customer Retention 279

Customer Retention Document Improvements Information 279

Ecommerce Platforms

OCTOBER 10, 2022

In short, the CBD industry is blowing up, often due to two reasons: CBD is easy to infuse into other products, which adds a unique “twist” to those products that can potentially make them more interesting for consumers CBD does indeed have positive benefits for many people who are struggling with certain health issues. Go to the top.

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197

Kissmetrics

MARCH 31, 2021

However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. Simply put, it gives consumers more input into the ads displayed to them.

PPC 221

PPC Consumer Improvements Marketing 221

Inflow Insights

AUGUST 11, 2021

Most online marketing — like PPC and paid social — is intrusive. Combined, these factors give email marketing a huge ROI: around 3,800%, according to multiple studies. Some consumers just need reminding, while others might respond to a personalized appeal. We understand how all-consuming it can be to try to maximize sales now.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our client portfolio includes Fortune 500 companies and exciting challenger brands, as well as direct-to-consumer brands. NP Digital Case Studies and Awards. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). Google essentially wants a case study that proves you can walk the walk.

Merchant Services 71

Merchant Services PPC Document Management 71

SellBrite

JULY 28, 2020

Study current Amazon bestselling products. Study products similar to the one you want to sell. We recommend taking a few minutes to read our Essential Guide to Product Procurement for more context on the following advice.). Amazon keeps a list, updated hourly, of their best sellers in every category.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

AcquireConvert

OCTOBER 23, 2022

Referrals and recommendations from other business owners are a great start but be sure to check out that they can deliver what you need. If your main goal is to get instant traffic and sales through the door, you’d probably be better off finding an agency that specializes in pay-per-click (PPC) advertising with Google Ads or Facebook.

SEO 28

SEO Shopify PPC Recommendation 28

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Markerly studied over 800,000 Instagram accounts, each with over 1,000 followers. Getting more customers in today’s competitive world is nearly impossible.

Social Media 359

Social Media Travel PPC Recommendation 359

SellBrite

NOVEMBER 26, 2019

In fact, 67% of consumers cite high-quality images as the biggest influence when purchasing a product. As proof, look at the following case study. He made sure to fill this space and tweak existing keywords based on keyword research, targeting terms that performed the best during a few-day trial paid-per-click (PPC) ad campaign.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Apple understands that technology consumers often get overwhelmed. Rethink the Need for Advertising. More isn’t always better.

Marketing 356

Marketing Social Media PPC Customer 356

Lemonstand

OCTOBER 16, 2018

It’s great for cultivating a brand that’s positioned in the mind of consumers. Another 38% of consumers say that they frequently buy products showcased on Instagram. It removes just about any unnecessary objections or time-consuming tasks that would typically make a user reconsider.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

Payoneer

DECEMBER 28, 2018

A global economic network means it’s easier than ever for consumers to purchase goods from all over the world. Other countries don’t have the saturation of retailers that America does, but they do have eager consumers longing for new, hot products. In fact, a McKinsey study found that by 2025 there will be over 1.8

Payment Services 40

Payment Services eCommerce Payments Social Media 40

Inflow Insights

SEPTEMBER 16, 2019

But the actual chat conversations don’t need to be that complicated, nor do they need to be long and time-consuming to get people to convert. It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Kissmetrics

FEBRUARY 16, 2021

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. This is because people are far more likely to trust their friends, family, and other consumers over brands.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269

SellBrite

DECEMBER 9, 2020

Google Shopping is a shopping engine that lets consumers search for, compare, and purchase products from multiple retailers online. Google Shopping is the second most popular platform, after Amazon, where consumers start product searches. For both sellers and consumers, this can be very beneficial. What is Google Shopping?

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising. For example, retargeting ads, personalized product recommendations, or account-based marketing.

Marketing 255

Marketing Information PPC Social Media 255

Kissmetrics

JANUARY 27, 2021

That’s why I still recommend blogging. The case studies are endless for a good reason: Guest blogging works. If you like PPC, they have tons of content about that. Trends shift, patterns change, and most important of all: Consumer behavior evolves. As consumer behavior shifts, our marketing tactics need to adapt.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

AUGUST 5, 2021

With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. Snapchat Shoppable AR Resources: Snapchat Lens Web Builder Nielsen Catalina Solutions Snapchat Lens Campaign Case Study.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Kathryn Mueller, Team Lead, Conversion Rate Optimization 2022 gave us a good vantage point to observe three general UX trends: Give consumers more information to make their purchase.

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

MARCH 9, 2021

The first reason comes down to what the study says at the top: Averages. Now, let’s check out those industry average conversions from the same study: Ok, now we’re getting a little closer. They then ran the same study with the same ad and audience targeting. To be honest, though, I don’t obsess over costs, alone. cost per lead.

eCommerce 288

eCommerce Travel Customer PPC 288