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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

PPC 203
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. That’s why today, I will run through my top digital marketing tips for the holidays. Online shopping will be just as pivotal for consumers this festive season as last year.

Marketing 307
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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players.

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Black Friday: Last Minute Tips for Amazon Sellers

Algopix

With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday. If possible, adjust your prices to stay competitive.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. For e-commerce brands, influencer promotion helps leverage your consumer base to do your marketing for you rather than spending thousands on ads that may or may not actually work.

eCommerce 356
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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Some quick tips: Expect customers to start shopping earlier than ever (again) this year. Let’s dive into the top five tips you need this year to create a profitable 2022 holiday ecommerce strategy for your brand.