Remove Course Remove Customer Experience Remove Customer Loyalty Remove Social Media
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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

These include: Digital enablement: As digitization becomes more widespread, retailers should ensure they have the proper digital tools to anticipate and understand their customers’ needs. Do we have the right user experience? Do we have the right customer experience? Do our physical and digital platforms match?

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

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How to turn email mistakes into customer loyalty opportunities [+ examples]

Omnisend

This is the time to show your human side: quickly acknowledge the mistake and reassure customers that you’ve got it under control. Handled correctly, a mistake can help to increase customer loyalty. We say this from experience, because we recently made a mistake ourselves. ” This is short and to the point.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

Strategically designed surveys allow you to gather specific insights about your customers — insights which then allow you to segment your audience, which is a goldmine for tailoring Black Friday and Cyber Monday offers to individual tastes. Of course, post-purchase feedback is critical too.

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The Consumer Panel is Dead: How AI is Leading the Future of CPG

Retail TouchPoints

However, poor sampling, size limitations, high costs and margin of human error can leave companies with data that’s inaccurate or already outdated by the time brands have time to course correct. Thanks to social media, opinion platforms and online review forums, brands have access to the consumer mind like never before.

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KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

For example, True Religion uses social media and its mobile app to launch items from its archive that are available for sale only in limited quantities. These brands have been able to do more than maintain their stellar reputations, however; they also have become more “hip” thanks to the power of social media.

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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

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