Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
Retail TouchPoints
SEPTEMBER 23, 2022
As Herrington sees it, a good experience with the Amazon brand, whether it happens on Amazon.com or not, is a win. This kind of thinking goes against the traditional retail wisdom that you should keep your customer with you at all costs. All of this is offered for a fee, of course.). and the honest answer is, maybe.
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