Inflow Insights

DECEMBER 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. When I was brought on, the owner of the agency had me sit down with all of the other experts — paid search, SEO, graphic design, etc. — to better understand what they did. It’s just not complete. And it worked.

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PPC SEO eCommerce Social Media 96

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Luckily for me, I didn’t have to spend $1.2

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SEO PPC Blog Conversion Optimization 259

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

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PPC Download Information Search Marketing 117

Store Growers

FEBRUARY 27, 2021

When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Semrush for PPC.

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PPC SEO Article Beauty and Health 91

Kissmetrics

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

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Marketing SEO Games Social Media 279

Inflow Insights

MARCH 25, 2020

That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far. But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

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SEO White Paper Shopify Mobile 78

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

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Social Media Marketing BigCommerce PPC 230

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

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PPC eCommerce Conversion Optimization Social Media 130

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

MAY 6, 2021

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Now of course, there are always exceptions.

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Shipping Costs Food and Beverages Web Design SEO 299

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

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PPC eCommerce SEO X-cart 162

Groove

APRIL 4, 2024

Sessions count the total number of visits, reflecting the store's marketing reach. High sessions may signal successful marketing, but coupled with other metrics, they also offer clues about user engagement and traffic quality. Orders track the completed sales, shedding light on the store's conversion capabilities.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

Social Media 91

Social Media SEO PPC Management 91

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. It’s incredibly detailed and in-depth (“9-lesson course”). Lead magnets are nothing new.

Customer 360

Customer Books PPC White Paper 360

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions.

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eCommerce Social Media SEO Marketing 363

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Customer lifetime value: This measures the total value of a customer over the course of the relationship. Some PPC agencies rely on a pay-per-lead model.

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PPC Management Improvements Books 274

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. No, I’m serious.

eCommerce 316

eCommerce Social Media SEO PPC 316

Optimizely

FEBRUARY 27, 2019

In this exclusive interview, Brian shares: Why being a true fan gave him an edge in the market. Enjoying this episode of The Empowered Marketer? And what marketing strategies are really driving growth for you? Some of our most popular communication channels are social media, PPC on top, SEO, and email marketing.

Marketing 150

Marketing Hobbies Games Social Media 150

Kissmetrics

FEBRUARY 2, 2018

People think SEO is all about traffic. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. That’s a good start, of course. The problem is that it leaves a giant, black hole in your SEO strategy where it matters most: The bottom line. Treat SEO like PPC.

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PPC SEO Blog B2B 185

Inflow Insights

JUNE 26, 2020

It’s common in digital marketing agencies for different teams or employees to create their own workflow processes. Instead of paying marketing experts for delivering awesome results with their digital marketing strategies, you’re now paying them to manage processes.

PPC 78

PPC eCommerce SEO Definition 78

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

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PPC SEO Gifts Definition 348

Ecommerce Platforms

JUNE 22, 2023

Of course, there are some major differences worth noting too. Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? In this article: What is Shopify? Pros and Cons What is Shoplazza?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

AUGUST 22, 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward.

Management 212

Management SEO PPC Social Media 212

Kissmetrics

SEPTEMBER 14, 2017

A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. We offer a document (proposal template) that is specifically related to our product (online proposal software), and specific to an industry (accounting, marketing, architecture, etc). Offer High Value.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

OCTOBER 16, 2020

You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. What kinds of PPC campaigns have you managed?

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PPC Improvements Management Social Media 246

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. A few years ago, I thought that too. In the end, this honesty works for everyone.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Kissmetrics

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

eCommerce Training Academy

MAY 1, 2020

Click here to learn about “How to Find a Product to Sell Online” Course. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. Attracting the perfect customer. They ask for recommendations on Social Media.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Kissmetrics

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Determine Goals. Social Media. They will respond.

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Customer Social Media Customer Retention eCommerce 276

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ??

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B2B eCommerce Payment Services SEO 147

Kissmetrics

MARCH 7, 2021

It offers you plenty of marketing tools to make your store a success from the start. SEO-friendly : With Shopify, your products have a real chance of ranking in search engines for keywords once you’ve optimized your products and pages. And of course, you’ll also have access to their 24/7 support through email or live chat.

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Shopify Payment Services Payments Merchant Services 295

Kissmetrics

OCTOBER 2, 2020

But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? A Short Introduction to Amazon SEO. Just like other search engines, you can use SEO techniques to boost product rankings. How Do Amazon SEO Keywords Work? How to Pick Amazon SEO Keywords.

SEO 355

SEO PPC eCommerce eCommerce Platforms 355