365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Let’s take a look at three leading retail brands getting it right. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 73

Customer Experience Customer Customer Data Customer Loyalty 73

Retail TouchPoints

FEBRUARY 9, 2023

Instead, the company is drawing on the expertise of representatives from almost every part of the business — store operations, customer service, category management, digital and IT and the product team — and diving into the “mind state” of their customers. “It’s As such, much of the company’s marketing is low-funnel. “We’ve

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Customer Data Customer Omnichannel Electronics 228

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

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Shipping Costs Improvements Live Chat Retail 259

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 242

eCommerce Order Fulfillment Fulfillment Multi-channel 242

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 297

eCommerce Omnichannel Comparison Shopping Recommendation 297

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. Beyond that, 27% said ecommerce is hurting overall profitability, and 25% said their ecommerce operation was not profitable at all. UK, Germany and Australia.

Shipping Costs 321

Shipping Costs eCommerce Retail Merchant Services 321

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

DECEMBER 13, 2021

The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? That even includes no longer operating [in terms of] “properties.” How do I get them to my brand so I own that experience? And then the final bucket is optimizing operations.

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Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Holiday shopping season is upon us. billion for the first time, according to Adobe Analytics. Expect the Unexpected.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

Retail TouchPoints

JUNE 22, 2021

HBC will spin off the ecommerce operations of Saks OFF 5TH into its own independent entity through a partnership with Insight Partners. The company received a $200 million equity investment in a round led by Insight Partners, which will help her enhance omnichannel capabilities, including fulfillment and logistics improvements.

Specialty Retailers 184

Specialty Retailers Other Apparel Department Stores 184

Retail TouchPoints

MARCH 1, 2024

While the retailer will be focused on improving existing store experiences at scale moving forward, Best Buy is planning to “open a few additional outlet centers and new formats to continue to test two important concepts,” said Barry. These efforts and more will serve to increase membership engagement and continue to improve retention.”

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POS Omnichannel Mobile Improvements 278

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges.

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Payment Services Payments Retail Sporting Goods 231

Retail TouchPoints

APRIL 20, 2022

But with quick converts, brands can buy out smaller, struggling dispensaries that are already fully compliant and operating, and do two-week conversions to reopen these stores. As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service.

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 289

eCommerce Omnichannel Channel Department Stores 289

ESW

JULY 6, 2023

So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. They just have to have a non-Amazon experience.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

In 2024, retailers are expected to prioritize eco-friendly initiatives, from sustainable sourcing and packaging to energy-efficient operations. Personalization Powered by AI: Artificial intelligence (AI) is revolutionizing the way retailers understand and cater to individual customer needs.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

OCTOBER 25, 2023

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

JANUARY 24, 2023

Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores. Enablement is so important.

Food and Beverages 279

Food and Beverages BigCommerce Home Furnishings PayPal 279

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 240

Customer Loyalty Customer Retail Shipping Costs 240

365 Retail

NOVEMBER 17, 2023

The rise of e-commerce, the expectation for seamless omnichannel experiences, and the growing importance of data analytics have all posed new challenges. Enhancing Customer Experience Through Tech: The Role of IT in Customer Engagement In an era where customer experience is king, IT plays a pivotal role.

Retail 59

Retail eCommerce Customer Experience Technology 59

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

AUGUST 1, 2023

A critical area of focus is transforming their business into more profitable omnichannel platforms. The Customer at the Center Using predictive analytics for decision-making is one strategy merchants can adopt to enhance profitability. Simply reviewing historical and present sales data won’t cut it.

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Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

FEBRUARY 23, 2022

Nicholas believes that to make store fulfillment a truly profitable initiative, retailers need to find new ways for their tech, operations and design teams to collaborate. Technology, operations, fixtures, displays and the overall flow of the store will “have to be thought of together and at the same time.

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Fulfillment Vend Operations Technology 297

lateshipment

APRIL 2, 2021

However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). Hybrid (omnichannel) marketing is the future now. Hybrid marketing (also known as omnichannel marketing) can enable businesses like yours to do just that. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

NOVEMBER 30, 2022

Katie Twidwell, VP of Operations at M.M. LaFleur, discussed how the brand tested the physical store concept prior to the COVID-19 pandemic and has continued to gauge the evolution of its customers as it builds its brick-and-mortar strategy. A community-driven environment in which M.M. LaFleur will host monthly events.

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Customer Shipping Events Clothing 278

Kissmetrics

SEPTEMBER 14, 2020

The most common type is operational. And thankfully, companies are integrating more features from the other types of software into operational CRM systems. Operational. Operational CRMs help businesses of all sizes handle business processes and enhance the lead generation systems they have in place. Collaborative.

Small Business Retail 310

Small Business Retail Document Operations Management 310

OrderDynamics

AUGUST 9, 2018

Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Experience: The Reason Customers Still Shop In-Store. At the retail store, customers can be fully immersed in a brand’s culture.

Omnichannel 52

Omnichannel Travel Retail Magazine 52

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel. With the iOS 14.5

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Consumer Customer Experience eCommerce Technology 278

Omnisend

MARCH 29, 2021

Try Omnisend free for 14 days and use marketing automation to create a better customer experience! Omnichannel Fashion Ecommerce. If the past few years have taught us anything, the omnichannel customer is here to stay. Omnichannel marketing is only a few clicks away! Try Omnisend free for 14 days!

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Fashion eCommerce Omnichannel Clothing 148

Dynamic Action

SEPTEMBER 11, 2017

It provides expert insights on Amazon’s approach to data, customer experience and long-term profit, with advice on how to replicate these strategies within your own operations. Lesson #1: Form a complete view of the customer experience. Amazon’s operating model is centered on the customer.

Operations 59

Operations Shipping Costs Retail Merchant Services 59

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This data seems to suggest that ecommerce retailers are prospering, but the future for brick and mortar stores is bleak. Tuesday: June 05. What’s Next: Social.

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Internet Retail Magazine Customer Retention Online Retail 321