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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

If you work in beauty and skincare, you could ask your customers about their skin type and concerns with the goal of recommending the right products or beauty regimen as the result of the quiz. It’s up to you what solution to use; however, you must be able to add JavaScript to the quiz to have the ability to act on the data in Zaius.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

From traditional spring holidays to niche events, ecommerce brands must pinpoint these peak seasons to align their marketing efforts accordingly. By analyzing past sales patterns, website traffic, and customer behavior, brands can identify recurring seasonal trends and anticipate upcoming shifts in consumer preferences.

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What to Do Before Your Best Customer Ghosts You

Retail TouchPoints

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions. Deliver customised recommendations.