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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. Brands’ ability to deliver these experiences has been fueled by 2023’s hottest technology, generative AI, which can help marketers scale up personalization programs quickly and cost-effectively.

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Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

The integration will allow merchants to merge the capabilities of AI.Retail with Google Cloud technologies such as data analytics, AI and product discovery to more holistically analyze their business. Current customer Albertsons Cos.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It has to be cross-channel.

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Digitally Reinventing The Retail Store With Mobile

RTP blog

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. When sales associates can’t access product data at shelf-edge or make swift recommendations, brands lose their competitive edge and, eventually, customers.

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