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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Skin Rocks took a similar approach.

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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Optimizely

You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints. New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. Improving the Consumer Experience with Conversational Commerce Consumers no longer want to wait on hold or email customer support and wait days for a reply.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

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Klaviyo vs. Listrak: Comparing Platforms

Groove

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Customer Profiles.