Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 219

B2B eCommerce BigCommerce Omnichannel 219

Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. 69% of employees had bypassed their organization’s cybersecurity guidance in the past 12 months.

Payment Services 244

Payment Services Retail POS Operations 244

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 318

Customer Loyalty Operations Improvements Customer Experience 318

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Seizing the Moment That opportunity lies in the retail loyalty program.

Retail 253

Retail Books Consumer Social Media 253

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

FEBRUARY 18, 2022

The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve Other items executives listed as high priorities included loyalty programs ( 51% ) and site performance ( 43% ).

eCommerce 293

eCommerce Shipping Costs Channel Operations 293

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 72

Marketing Customer Loyalty Customer Retention Social Media 72

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. Assistive customer service. Automatic price optimization.

Merchant Services 269

Merchant Services Shipping Costs Retail Social Media 269

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Prior to that, he led teams in sales and marketing at Catalytic Software, MW2 Consulting, and Tata.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party Data and the Rise of Conversational Commerce.

Customer 189

Customer Retail Information Consumer 189

Wiser

AUGUST 28, 2023

The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Smile.io

DECEMBER 7, 2023

Filtering and segmentation for improved program effectiveness One of the benefits of using CRO tools like Lucky Orange to optimize loyalty programs is the ability to analyze customer data based on specific parameters like demographics, browsing behavior, or which campaign drove them to your site.

Shopify 93

Shopify Customer Loyalty Blog Improvements 93

Retail TouchPoints

FEBRUARY 2, 2021

Coresight Research and Blue Yonder took a look at what building a better infrastructure will mean for supply chains going forward during the Supporting the Customer Journey: Localization for Speed to Market & Flexibility webinar, which examined the findings of a survey of both retailers and shoppers.

Supplies 153

Supplies Webinar Hobbies Customer Data 153

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? Loyalty & Reward Program Insights from Smile.io One effective way is to do email retargeting.

Customer 70

Customer Shopping Carts Shipping Costs Subscription 70

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Building an online shopping channel for their corporate customers delivers an experience that drives sales.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. As the ecommerce market gets even more crowded, the prices will only continue to rise. Is it dollars off?

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Smile.io

JULY 28, 2020

Little did I know, but my father had perfectly executed a great incentive marketing strategy on me. This is why incentive marketing is so effective in engaging your typical customer. So what is incentive marketing? Rewarding customers with incentives is a pretty big deal in the business world. How about these?

Food and Beverages 46

Food and Beverages Customer Marketing Games 46

lateshipment

NOVEMBER 26, 2023

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. The answer is: on everyone — from marketing to sales to operations and customer service.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

FEBRUARY 18, 2021

consumer health concerns still loom, according to survey data from Shopkick. Integrate your systems: In order to successfully prepare for in-store and virtual appointments, associates need far more than context into daily schedules; they also need access to rich customer data.

Retail 277

Retail Beauty and Health Books Omnichannel 277

Retail TouchPoints

AUGUST 30, 2023

based survey conducted by Dynata. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. Conversely, 20% of executives thought “community belonging” was a critical loyalty driver, while only 8% of consumers said the same.

Customer Loyalty 249

Customer Loyalty Retail Shipping Costs Financial Services 249

eCommerceFuel

SEPTEMBER 6, 2023

” Translate that to customer segmentation: 20% of your customers could generate 80% of your profits. Or, as Drew Sanocki, Founder of Nerd Marketing, terms them, these are your “whales”—the crème de la crème of your customer base. Should Buyer Personas Precede Customer Segmentation?

Customer 26

Customer Social Media Marketing Recommendation 26

FastSpring

MAY 13, 2021

How are you qualifying leads and converting leads to customers? The best-in-class brands make $4 for every $1 spent on marketing and advertising by localizing their checkout and using add-ons to drive up average order value. That means customizing when possible and offering localized options. Increased customer loyalty.

Payment Services 78

Payment Services Shopping Carts eCommerce Mobile 78

FastSpring

MAY 13, 2021

How are you qualifying leads and converting leads to customers? The best-in-class brands make $4 for every $1 spent on marketing and advertising by localizing their checkout and using add-ons to drive up average order value. That means customizing when possible and offering localized options. Increased customer loyalty.

Payment Services 78

Payment Services Shopping Carts eCommerce Mobile 78

Retalon

FEBRUARY 14, 2024

The move toward data-driven practices is rooted deeply in understanding consumer behavior patterns, optimizing stock levels with precision, and tailoring marketing efforts to individual consumer needs—elements crucial in today’s market. This kind of personalization can increase customer loyalty significantly.

Retail 41

Retail Operations Management Improvements 41

Kibo

DECEMBER 14, 2021

Technology is —and will continue to be — an important tool in reaching the millennial audience, which tends to be the market that tries new technologies and trends first. The omnichannel customer journey, for example, appeals to millennials who are known to value convenience and speed above all else. In a survey of U.S.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Omnisend

DECEMBER 15, 2020

Needless to say, the more satisfied the customer is, the greater the chance that they will come back to you. Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy! Benefits of Omnichannel Customer Support. The Top Channels for Omnichannel Customer Support. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Retail TouchPoints

AUGUST 29, 2022

An investigation concluded the Tim Hortons mobile app secretly collected sensitive user geolocation data without consent even when the app wasn’t in use. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty.

Mobile 306

Mobile Payment Services Payments Retail 306

ESW

MAY 23, 2018

Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. Enabling affiliate marketing and management. A big source of income for many subscription businesses is working with affiliate partners and resellers to bring in additional customers.

Payment Services 60

Payment Services Subscription Operations eCommerce 60

ESW

SEPTEMBER 29, 2023

Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. Brands looking to expand into new markets should embrace omnichannel as part of their go-to-market strategy. Why focus on omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

DECEMBER 3, 2021

With this, marketing and merchandising teams can share a single vision for every promotion to reduce errors like conflicting or overlapping offers. As the 69% of retailers pointed out in the aforementioned POI survey, promotional planning takes time, and employee time costs money. Saving Time and Improving the Benefits of Promotions.

Shipping Costs 244

Shipping Costs eCommerce Customer Loyalty Information 244