Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 252

eCommerce Omnichannel Comparison Shopping Recommendation 252

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 271

Merchant Services Shipping Costs Retail Social Media 271

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO.

Games 217

Games Retail Definition Management 217

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 281

Shipping Costs eCommerce Retail Merchant Services 281

365 Retail

MAY 10, 2024

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. From balancing personalisation and privacy to data gaps and more, no stone was left unturned.

White Paper 101

White Paper Retail Information Customer Data 101

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel.

Consumer 258

Consumer Customer Experience eCommerce Technology 258

Retail TouchPoints

DECEMBER 23, 2022

During challenging economic times, retailers’ natural inclination is to slash prices; however, brands must fight the urge to use discounting as a customer acquisition, conversion and retention strategy, which decreases margins in the process.

eCommerce 212

eCommerce Shipping Costs Retail Recommendation 212

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Wiser

AUGUST 28, 2023

The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 243

Retail Technology Customer Experience Consumer 243

Optimizely

JULY 11, 2019

You can actually equip your customer service team with the data they need to upsell products and make personalized product recommendations during the customer service process. Here’s how to transform your customer service team from a team that reacts to problems to a team that drives real value for your brand.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Knowing where a retailer stands with its customers has never been more important.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 283

Customer Loyalty Customer Consumer Gifts 283

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences.

Customer 191

Customer Retail Information Consumer 191

Inflow Insights

OCTOBER 4, 2021

first hit digital marketers’ inboxes, there was an uproar. How would paid social advertisers continue to run effective campaigns and ads without crucial audience data? first broke, we (like most digital marketers) weren’t sure what to expect. 7 Recommendations for Facebook Ads Post-iOS 14. When news of iOS 14.5

eCommerce 112

eCommerce Recommendation Social Media Events 112

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

NOVEMBER 22, 2022

Conversational commerce is a marketing strategy that integrates the conversational in-store experience that consumers know and love into the online shopping journey, making the buying process more personalized and convenient for eager shoppers. As a result, it empowers customers to make quicker and more efficient purchases.

Payment Services 212

Payment Services Live Chat Payments Retail 212

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 72

Marketing Customer Loyalty Customer Retention Social Media 72

Sailthru

JUNE 1, 2023

Designed as an always-on experience with continuous promotion across the brand’s website, the food finder tool collects data about the pet’s age, build, size, and health conditions to auto-generate the right food products for each pet owner. Once customers share their data, Sailthru Experiences populates in your Sailthru user profiles.

Travel 78

Travel Customer Retention Demo Recommendation 78

Retail TouchPoints

FEBRUARY 23, 2022

Additionally, 66% of retail executives who responded to design:retail’s survey indicated that they spent time and capital updating the fronts of their stores to accommodate in-store pickup experiences. But what if associates had the power to send last-minute product recommendations before bringing an order out?

Fulfillment 262

Fulfillment Vend Operations Technology 262

Optimizely

MARCH 2, 2017

But larger retailers have a huge opportunity with the subscription model that pure subscription retailers don’t, and that empowers marketers to create a more customer-centric subscription experience. Ability to recommend relevant subscriptions to current per-purchase customers. The aforementioned Sephora box, “Play!,”

Subscription 199

Subscription Retail Recommendation Customer 199

iVend

OCTOBER 16, 2023

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. iVend helps retailers iVend helps retailers to capture and analyse customer data.

POS 105

POS Payment Services Payments Omnichannel 105

SellBrite

APRIL 29, 2019

Ken Morris, Principal at Boston Retail Partners, explains personalization this way , “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” ” One place to put this thinking into action is within your customer communication strategy.

Marketing 121

Marketing Accessories Subscription Events 121

Retail TouchPoints

FEBRUARY 18, 2021

consumer health concerns still loom, according to survey data from Shopkick. Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors.

Retail 280

Retail Beauty and Health Books Omnichannel 280

Optimizely

JUNE 10, 2020

And consumers are looking for loyalty programs — according to Yotpo , 90% of shoppers surveyed would join loyalty programs from their favorite brands. Here are 3 steps to infuse personalization into your marketing efforts: Unify your data sources to build a customer profile for every shopper.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

lateshipment

NOVEMBER 26, 2023

Increase in retention, brand reputation, and consumer spending: A positive post-purchase experience can make customers feel happy, valued, and appreciated. Such customers don’t just keep shopping with you but will recommend your brand to others and are also willing to pay more. Benefits of real-time tracking 3.3:

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

RTP blog

SEPTEMBER 17, 2018

According to a recent survey, 91% of consumers are more likely to shop with brands that recognized and provide personalized offers and recommendations. In order for brands to circumvent customer loyalty program desertion, they need to focus on creating a personalized and relevant experience for their customers.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. By leveraging CRM systems, businesses can personalize customer experiences, target marketing campaigns more effectively, and optimize sales processes.

Payment Services 78

Payment Services eCommerce Management Customer 78

Smile.io

JULY 28, 2020

Little did I know, but my father had perfectly executed a great incentive marketing strategy on me. This is why incentive marketing is so effective in engaging your typical customer. So what is incentive marketing? Rewarding customers with incentives is a pretty big deal in the business world. How about these?

Food and Beverages 46

Food and Beverages Customer Marketing Games 46

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Kissmetrics

FEBRUARY 9, 2021

Qualitative metrics measure customer experience quality on your site and include recommendations, satisfaction, and ratings. Website forms are a common way for customers to contact you, sign up for information or special offers, and ask for quotes or specifications on a particular product.

Information 304

Information Social Media Other Customer 304