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Digitally Reinventing The Retail Store With Mobile

RTP blog

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. The benefits extend beyond the sales associate too.

Mobile 300
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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 326
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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Reassuring customers about your security systems and ensuring you have all protective measurements in place is vital to the success of your mobile commerce systems as well. The Solution.

eCommerce 255
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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Optimizing for Mobile Responsiveness In today’s mobile-first landscape, optimizing website design for mobile responsiveness is essential for delivering a seamless user experience across devices. From limited-time spring sales to seasonal recommendations, the possibilities for seasonal marketing are endless.

Marketing 131