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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

Three companies in the space — intimates brand ThirdLove , Shopify aggregator Win Brands Group and apparel brand U.S. There’s operations, technology and merchandising, and in each of these groups there’s a lot of opportunity to overspend and underdeliver.”

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At Home Upgrades Omnichannel CX and Fulfillment with new OMS

Retail TouchPoints

At Home Group Inc. is deploying a new order management system (OMS) as the home décor retailer seeks to offer a more modern omnichannel customer experience and improve in-store fulfillment.

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “ Retail TouchPoints (RTP): The Marlow Pillow was developed based on customer feedback and insights.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

You’ve got to have great product and a great experience.” Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. “We

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Online user experience is developing and coming closer to delivering hyper-simplified information queries and/or transaction processes. In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context. Retail formats in an omnichannel context ensure a seamless experience