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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

Retail TouchPoints

While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps companies create immersive and interactive retail experiences for customers. Create superior customer experiences.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 237
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Expert reveals tips to thrive in retail as privacy laws tighten

365 Retail

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally.

Retail 86
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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Social media or word of mouth? including CCPA.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. You should also leverage shareable links, so you can easily distribute your survey across email, SMS and social media.

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Expert reveals tips to thrive in retail as privacy laws tighter

365 Retail

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally.

Retail 52