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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Before that Carey worked for 20 years at Walmart with roles including SVP and CTO. “In

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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

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How Brands Will Harness IoT and Mobile Apps to Create More Connected User Experiences in 2022

Retail TouchPoints

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. 5G technology has been in the news recently because the U.S.

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Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

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Digitally Reinventing The Retail Store With Mobile

RTP blog

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. When sales associates can’t access product data at shelf-edge or make swift recommendations, brands lose their competitive edge and, eventually, customers.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Newly Rebranded Yelloh Accelerates Transformation into a ‘Modern Mobile Retailer’

Retail TouchPoints

DTC frozen food delivery service Yelloh (known as Schwan’s Home Delivery until earlier this year) has tapped Amazon Web Services (AWS) to deliver a slate of technology-enabled personalized experiences for both its customers and employees.

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