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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Nowadays, people are accessing social media via smartphones and tablets, but they could begin to do this via a VR helmet.

Consumer 246
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Exclusive Q&A: Queer Executive Seeks Genuine Corporate Support, not ‘Rainbow-Washing’

Retail TouchPoints

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. Are there bottom-line benefits?

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Through the platform, creators have direct access to some of the world’s top retailers, and hundreds of thousands of products that they can recommend to their social media followers as well as shoppers in the Klarna App.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

The company also debuted a series of shoppable street murals in partnership with American Express; and BNPL provider Klarna acquired the AI-powered shoppable content engine Toplooks and integrated its capabilities into the Klarna platform.

Magazine 257
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. Carry the online customer experience into the real world.

eCommerce 139