Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Smile.io

APRIL 25, 2023

You want your most loyal customer to feel like they achieved something that others could not, and inspire your other customers to strive to get there. recommends aiming for 10% of customers in your top VIP tier to create exclusivity. Sephora’s personalized product recommendations.

Recommendation 59

Recommendation Social Media Events Customer Retention 59

Retail TouchPoints

SEPTEMBER 30, 2021

Thanks to social media, opinion platforms and online review forums, brands have access to the consumer mind like never before. This translates into product recommendations that improve customer experience and loyalty, differentiation and revenue. NLP: The New Frontier in Product Personalization.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

SEPTEMBER 22, 2022

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again.

Customer Loyalty 310

Customer Loyalty Social Media Customer Experience Fashion 310

Retail TouchPoints

AUGUST 3, 2023

Consumers increasingly distrust corporations , the media and studio-produced ads. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies. As a result, brand loyalty is at an all-time low.

Marketing 246

Marketing Retail Social Media Consumer 246

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well.

Marketing 361

Marketing Social Media SEO Workshop 361

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

OCTOBER 14, 2020

It’s go digital or face demise in a post-pandemic world That’s also why monitoring e-commerce trends is more important than ever before to ensure your digital experiences are up-to-date and relevant. Customers Prioritize Experience Over Product or Service Customer experience is the new battlefield of e-commerce.

Customer Experience 53

Customer Experience eCommerce Customer Social Media 53

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. Setting a Foundation for Omnichannel Success.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

UpSellIt

JANUARY 13, 2022

Recommendations. Identify areas where AI can reduce workload, optimize conversions, and enhance customer engagements. Recommendations. UpSellit expands opportunities by engaging with users on-site, opening the door to optimize conversions and enhance customer experience through the power of AI and a managed partnership.

Marketing 134

Marketing Social Media Recommendation Channel 134

UpSellIt

JULY 13, 2023

An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

SEPTEMBER 12, 2022

Every retailer knows loyal customers are your most valuable asset. Loyal customers engage with your promotions and campaigns, spend more on your products and are more likely to recommend your brand to friends. Bots are invisible, dispersed, unknown, so customers lay the blame on you.

Retail 294

Retail Beauty and Health eCommerce Social Media 294

Retail TouchPoints

SEPTEMBER 11, 2020

Bentzen said YOTTAA , a cloud-based acceleration platform for e-Commerce, helped The Company Store maintain an optimal customer experience despite a traffic surge. “We’re And we have numerous other partners, including social media sites.”. where she studied the behaviors of the luxury consumer.

eCommerce 222

eCommerce Customer Experience Shipping Costs Mobile 222

Algopix

MAY 7, 2023

In the context of eCommerce, social proof is the idea that people are more likely to buy a product if they see that other people have purchased and reviewed it positively. The more social proof a product has, the more likely it is that potential customers will trust the product and make a purchase.

eCommerce 102

eCommerce Social Media Other Customer 102

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Smile.io

MARCH 7, 2023

While Tim Hortons’ former program did have a dedicated mobile app it had several layers of complexity that didn’t add to the customer experience. To achieve this, your program needs to be appealing and motivating for your customers. Additional program features should be used to motivate member engagement.

Games 61

Games Events Mobile Social Media 61

Kissmetrics

JANUARY 26, 2021

As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. Once you launch it, you have the option to create a server for gaming, friends, or a study group. Next, you can start customizing the look by adding an image and choosing your server’s name. Monitor Activity.

Channel 316

Channel Games Download Social Media 316

Smile.io

JANUARY 23, 2023

This feature of the program saves customers from buying full size products that don’t work for their skin tone, while also getting them hooked on some current must-haves (after all, you can never have too many skincare products). First, this does nothing to keep customers engaged in the program between purchases.

Customer Retention 47

Customer Retention Social Media Customer Blog 47

Kissmetrics

MARCH 1, 2021

Most importantly, they value the opinions left by people who have had a first-hand experience with you. That’s where Google Customer Reviews come in. They help search engines know which businesses to recommend to users. Google Customer Reviews also helps users decide which brands to do business with. Offer a Solution.

Customer 277

Customer Merchant Services eCommerce Social Media 277

lateshipment

JULY 17, 2020

Running re-targeting ads on social media could do the trick, but if you want to kick things up a notch, here are some techniques and tips to keep in mind. . Visitors who make it to case studies or reviews are more likely to eventually buy your product. UX plays a big role in customer retention. Think Ahead.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Kibo

DECEMBER 14, 2021

This generation is also considered more digital than any before it, with more than 86% of millennials citing online shopping as their preferred buying experience. Another study found that millennials make 54% of their purchases online and that millennials like to compare product features and prices. Millennials love social media.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Kissmetrics

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. They spend countless hours experimenting and learning everything there is to know so you don’t have to. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

APRIL 20, 2021

He’s a sought-after public speaker and social media influencer. Most of his posts have fewer than 200 words, like the one below , but the social sharing and engagement for these posts is amazing. Harvard Business School conducted a research study and found that products of all kinds sell because of their benefits.

SEO 339

SEO Other Blog Marketing 339

SellBrite

FEBRUARY 27, 2019

Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. Carry the online customer experience into the real world.

eCommerce 139

eCommerce Social Media Magazine Subscription 139

GetElastic

FEBRUARY 8, 2019

The customer is the primary focus; hence, businesses need to synchronize needs with that of the consumer. After all customer satisfaction is the main priority, to increase sales. The omnichannel customer experience involves multiple touchpoints in various locations and combinations. Users have a short attention span.

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

Smile.io

MARCH 11, 2021

Check out these 6 personalization techniques and what they can do to turn one-time customers into repeat customers. Recommended for you. Personalization on a Shopify store starts the second a return customer heads to your homepage. We probably don’t need to mention that that’s a huge benefit to both you and your customer.

Improvements 81

Improvements Live Chat Social Media eCommerce 81

lateshipment

MARCH 15, 2021

Since the onus is now on you provide a great post-purchase experience, you end up spending up to 20% more on shipping costs than you should. As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you!

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

lateshipment

AUGUST 13, 2021

Suppose you suddenly start getting a massive number of orders, and your supplier is not prepared for it, you could end up losing customers, or worse, providing a bad customer experience. Understand where you get the most customers from—organic search, paid social media promotions, email marketing, and social media channels.

Shipping Costs 130

Shipping Costs Payment Services Shipping Social Media 130

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

SellBrite

FEBRUARY 9, 2021

This can provide a clearer view of your customer base and show you customers you might not have considered as a potential audience. Ecommerce Growth Strategist at Elumynt , recommends that “when identifying buyer personas, it’s vital to understand their ‘why’ Specifically, what motivates them to buy things?

Social Media 115

Social Media Multichannel Channel eCommerce 115

Retail TouchPoints

MARCH 25, 2021

There’s another benefit to the wealth of first-party data retailers already have at their fingertips — the ability to create the kind of personalized experiences consumers now demand. In a study from Liveclicker and Sailthru, 62% of respondents said it’s important that brands personalize their retail experience online and in-store.

Retail 264

Retail Consumer Social Media POS 264

GetElastic

SEPTEMBER 2, 2021

I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned. With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

JULY 20, 2017

Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%. It’s a change in mindset and tactics.

Customer Experience 140

Customer Experience Technology Social Media Demo 140

Omnisend

MARCH 31, 2021

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. This pays off for both the customer and company. It is, if you don’t know your business or customers. Image source.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Inflow Insights

OCTOBER 14, 2021

Before anything else, we recommend scaling content production to target all of your important customer segments. When you produce content that’s personalized to your most important customer segments, your audience will be more likely to find and respond well to that content. Publish unique case studies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

SEPTEMBER 15, 2021

69% of B2B buyers are willing to pay more for a personalized experience. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. This helps B2B organizations’ highlight how their buyer experience is superior in comparison to its key competitors.

B2B 146

B2B eCommerce Customer SEO 146