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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Inflation isn’t expected to go away in 2024, although its effects are expected to be more modest than in 2022, for example, which saw an inflation rate high of 9.1%. But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal. The latest numbers show inflation was up by 3.2%

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5 customer loyalty email examples that work

Omnisend

Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Customer loyalty to businesses isn’t that much different. How can email marketing impact customer loyalty? 5 customer loyalty email examples 1.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Despite their investments, there are a few gaps and opportunities for improvement.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

In the realm of sustainability, big-name retail companies have taken the lead in marketing their eco-friendly endeavors, capitalizing on these opportunities to expand their green loyalty program initiatives. For example, a well-known U.S. Tausif Khiani leads Capgemini ’s Hospitality Industry Portfolio.

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WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Optimizely

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?