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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

Interactive product recommendation quizzes not only engage customers but also create a sense of participation and entertainment, making customers more willing to provide valuable zero-party data in exchange for a tailored shopping journey. Amplify insights through targeted surveys.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers — a stark contrast to the three-quarters of consumers saying it is “somewhat” or “very important” to them. Greater demand forecasting. Recommerce.

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The ethical retail experience – driving brand loyalty

iVend

In the world of fashion retail, a recent survey showed that the number of people who say sustainability in retail is an important factor when making a fashion purchase went up from 65% in October 2020 to 69% in May 2021. In their survey, 88% of respondents felt that reducing pollution in the fashion industry was a top priority.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

The biggest corporate push has been in fashion, and it’s working: 75% of its private label brands are in fashion, and according to Amazon (see exhibit below), fashion private label sales account for 9% of its total fashion first-party (meaning direct or 1P) sales. How do I Compete?

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4 Strategies for Picture-Perfect Product Drops

ESW

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. The term “drop” was originally coined by fashion and streetwear consumer brands that generated anticipation by announcing a specific date and time for the product’s availability.

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

A survey by The Harris Poll shows that 71% of adults have subscription services, up from roughly half five years ago, and 74% of adults believe that in the future people will subscribe to even more services. Without some sort of digital service, you risk shipping products that customers don’t need or want.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Product data can also be used to train AI models that generate new designs for products based on data such as customer feedback, sales data and market trends. And because the models are trained on retailer data, the AI ensures the new designs generated are more appealing to customers and better suited to market demand.