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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

This trend is further fueled by the younger demographics, particularly millennials and Generation Z, who are more open to adopting new technologies and are looking for payment methods that reflect their mobile-first approach. Customers can easily add funds specifically for use with that brand, building a stronger connection.

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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

Gamification refers to the incorporation of game design elements and principles in non-gaming environments. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention.

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The Future of Retail and AI

Retail TouchPoints

The pandemic made the traditional guessing game difficult. Prior to the pandemic, many grocery and CPG brands had started piloting AI-driven technology or autonomous features in stores. Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers.

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How Gamification Marketing Can Increase Your Ecommerce Sales

Omnisend

People look for gaming pleasure for years–it taps into our competitive human nature. Gamification takes the essence of what makes games so alluring and integrates it into unexpected, non-game, online, and offline experiences. Gamification increases customer engagement and sales. Reading Time: 6 minutes. Get My Copy.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

From essential purchases like groceries and toiletries to kitchen appliances and video game consoles, online retail stock has been flying off the virtual shelves all year, and the holidays have proven that the train isn’t slowing down any time soon.

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The Case For An Updated Focus On Customer Lifetime Value

RTP blog

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). CLV provides a different framework for running a retail or brand business, he added: “Rather than focusing on product, you would want to figure out what you could do for these really valuable customers.

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