Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. Ongoing political tensions and the recent overturning of Roe v.

Marketing 266

Marketing Consumer Information Customer Retention 266

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.” ” . ”

Books 249

Books Customer Retention Social Media Mobile 249

Omnisend

JANUARY 10, 2024

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. Use Omnisend’s powerful email and SMS marketing to drive your campaign for free.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Retail TouchPoints

SEPTEMBER 19, 2022

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention. This can cause all sorts of problems.

Marketing 225

Marketing Retail Information Customer Retention 225

lateshipment

JULY 31, 2023

Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Optimizely

AUGUST 7, 2018

This data powers your ability to execute lifecycle marketing — a strategy to engage with shoppers in the most relevant way according to where they are in their customer journey. It really all comes down to: Are they a long-term loyal customer? Or a brand new customer? What customer lifecycle data do I need?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. What is subscription marketing?

Subscription 117

Subscription Customer Retention Marketing Payment Services 117

Smile.io

MARCH 1, 2023

This stems from different generational values and how Gen Z is becoming the top desired target market for advertisers. Customers no longer want to be sold to—instead, they want to get involved with brands that not only care about their business but also care about the world at large. Blog Kirsten Burkard 2.

Customer Retention 96

Customer Retention Customer Apparel Clothing 96

Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Find Co-Marketing Opportunities for Loyalty Programs. Inform Customers About Product or Service Offerings.

Customer Retention 230

Customer Retention Information Customer Loyalty Mobile 230

RetailMinded

SEPTEMBER 30, 2022

You can break it down in many ways to get beneficial information; technographic data is just part of the extensive data spectrum. . All information about customer buying habits, demographics, usage statics, etc., This approach has proven useful in various fields, including digital marketing, ecommerce, B2B business, etc.

Information 52

Information Customer Retention Retail B2B 52

Omnisend

FEBRUARY 16, 2021

That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies. What is gamification in marketing? But marketing gamification can vary in its scope and budget. Four Main Benefits of Gamification Marketing. Omnisend, 2021. Omnisend, 2019.

Marketing 179

Marketing Gifts eCommerce Games 179

Groove

JULY 24, 2022

Once the package has been received by the customer, the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience. Customer Engagement: As eCommerce experts, we know that a high level of customer retention starts with a high level of customer engagement.

BigCommerce 195

BigCommerce Customer Retention Shipping Costs Shipping 195

Kissmetrics

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What are the most crucial marketing ethics you should follow? Let’s begin by discussing the basics of marketing ethics.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Retail TouchPoints

MARCH 13, 2024

Proactively recognizing the potential, these brands strategically merged their positioning and targeted new customer segments, working to overcome the negative effects of the pandemic that led to drastically reduced in-person traffic. However, not all customers behave the same. Where else are my customers shopping?

Multi-channel 227

Multi-channel Payment Services Consumer Automotive 227

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Why an Ecommerce Marketing Plan Is Important?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

Omnisend

DECEMBER 5, 2023

Reading Time: 11 minutes There’s a common myth that the dropshipping market is completely saturated, making it impossible for new stores to stand out from the crowd. But a smart dropshipping marketing strategy can give you the edge you need to be successful. Customize your product descriptions How you describe your products counts.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Research shows that nearly 30% of businesses lacking appropriate multilingual support have lost customers.

Retail 276

Retail Customer Experience Customer Retention Technology 276

GetElastic

DECEMBER 25, 2019

In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase. Retention Marketing Strategy. Customer Retention Program.

Customer Retention 124

Customer Retention Marketing Shipping Costs Clothing 124

Omnisend

AUGUST 18, 2021

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. What is Customer Retention and Why is it Important for Your Ecommerce Business?

Customer Retention 148

Customer Retention Customer eCommerce Customer Loyalty 148

Smile.io

APRIL 2, 2020

Along with their launcher where customers can sign up or sign in, they’ve created an on-brand explainer page that shares all the information customers would need to know about how their loyalty program works. 7 Tips to Help your Brand Grow its Customer Base. Tina Donati. Take Ruff Houzin for example. Kirsten Burkard.

Customer Retention 54

Customer Retention Customer Social Media Information 54

Smile.io

APRIL 2, 2020

Along with their launcher where customers can sign up or sign in, they’ve created an on-brand explainer page that shares all the information customers would need to know about how their loyalty program works. Related Topic: 7 Tips to Help Your Brand Grow its Customer Base. Incorporate your key messages into your rewards.

Customer Retention 54

Customer Retention Customer Social Media Information 54

AcquireConvert

AUGUST 2, 2020

As one Shopify blog post points out , a small change in customer retention can significantly boost a store’s revenue. The example shows two stores that have 100 customers purchasing a $10 item every month. So, what can you do to keep customers around? Strategy #1: Focus on making your customers happy.

Customer Retention 36

Customer Retention Shopify Customer eCommerce 36

Omnisend

NOVEMBER 5, 2020

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Interestingly, 16% of marketers admit that creating quality automations is their biggest challenge. Reading Time: 7 minutes. Get My Copy.

WooCommerce 148

WooCommerce Marketing Omnichannel Channel 148

Retail TouchPoints

APRIL 11, 2023

Instead, returns should be viewed as an opportunity to create a positive experience for a customer, leading to a loyal customer base and long-term ROI. Companies that invest in a personalized customer service (CS) program will see improvement in both savings and revenue, despite the loss on returns.

Customer Retention 242

Customer Retention Customer Loyalty B2B Customer 242

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Ecommerce Platforms

OCTOBER 24, 2022

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022. Looking at email marketing statistics gives us a clear view of just how valuable the world of email can really be. billion by 2027. Statista ).

Marketing 196

Marketing B2B B2C Mobile 196

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

Customer Retention 279

Customer Retention Document Improvements Information 279

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. This brings us to the first metric, retention rates. This includes the cost of marketing and sales.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Omnisend

AUGUST 15, 2021

This is where Retention Benchmarks come in. There’s no denying that customer acquisition is critical to the success of any ecommerce business. No matter your niche, you need a solid customer retention strategy to ensure the sustainability of your entrepreneurial endeavor. What is an Excellent Customer Retention Rate?

Customer Retention 148

Customer Retention eCommerce eCommerce Software Electronics 148

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Consumers also will demand more transparency around how brands and retailers use their data to inform loyalty program tiers and perks.

Consumer 253

Consumer Shipping Costs Customer Retention Information 253

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

lateshipment

MAY 28, 2020

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). CAC includes the cost of marketing and sales.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Optimizely

OCTOBER 31, 2018

Since then, she founded three of her own startups, advised many more, and is now helping Dormify expand into new markets and new marketing channels. The importance of the customer lifecycle in personalizing marketing. Listen to Episode 21: The Empowered Marketer. How does this on-site content drive your marketing?

Marketing 170

Marketing eCommerce Events Channel 170