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5 Marketing Ethics to Follow on Social Media

Kissmetrics

What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. In the age of social media, people demand brands to be transparent. Transparency in Marketing Ethics.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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Complete Guide to Social Media Advertising and Customer Loyalty

Inflow Insights

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Always engage with customers.

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

Another major benefit of email marketing is that you never have to compete with algorithms on social media or search engines. Email marketing also opens your business up to increase revenue using your existing customers. Customer-retention strategies — cross-sells, downsells and upsells — are most effective in email marketing.

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10 Examples of Customer Retention Campaigns

Smile.io

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be! Challenge customers with gamification.