Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 304

Omnichannel Customer Experience Accessories Customer Data 304

Retail TouchPoints

MAY 30, 2024

To kick off the initiative, the payments platform has made two key executive hires: Former Uber Advertising and Amazon executive Mark Grether has been appointed SVP and General Manager of PayPal Ads, and John Anderson, who previously worked at fintech company Plaid, has joined as SVP and General Manager of the PayPal Consumer Group.

PayPal 267

PayPal Merchant Services Payment Services Consumer 267

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But how do you go about getting it? Context matters.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 286

Merchant Services Customer Payment Services Social Media 286

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 304

Customer Loyalty Customer Consumer Gifts 304

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 271

Customer Experience Improvements Customer Data Information 271

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions. trillion in value.

POS 254

POS Customer Experience Customer Technology 254

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

Customer Loyalty 220

Customer Loyalty Customer Retail Shipping Costs 220

Retail TouchPoints

JANUARY 30, 2024

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 334

Retail Customer Experience Technology Customer Data 334

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 262

Omnichannel Customer Data eCommerce Platforms Technology 262

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 236

Multi-channel Retail Customer Experience Customer Data 236

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Groove

MARCH 5, 2024

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. Users can also use custom HTML code or plain layouts to create their own email templates. The form templates are stunning visually, and allow you to customize them with images and text.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 262

Retail Customer Data Channel Arts 262

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Retail TouchPoints

JANUARY 5, 2024

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 300

Recommendation Consumer Information Customer 300

Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. This technology is useful in cities and states that don’t allow customers to see the product.”

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

OCTOBER 20, 2021

“This is kind of Armageddon, because everything bad is coming together at the same time,” said Kenneth Cochran, Senior Director at the Alvarez & Marsal Consumer and Retail Group in an interview with Retail TouchPoints. Retailers need to reinforce ordering early to their customers and also identify early sources of supply,” said Bolstorff.

Supplies 289

Supplies Customer Shipping Costs Recommendation 289

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Our customers are Gen Z, and they are so unique that they demand the service in the way they want it. They are very mobile-savvy.

Social Media 274

Social Media Customer Data Shipping Costs Management 274

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. Consumer behavior is constantly in flux.

Mobile 326

Mobile Customer Data Recommendation Fashion 326

Optimizely

APRIL 27, 2017

The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. Customer segmentation is one of the best ways to target higher-value shoppers at the acquisition stage.

Customer 170

Customer Internet Retail Article Customer Data 170

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos. Current customer Albertsons Cos.

Merchant Services 284

Merchant Services Supplies Retail Customer Data 284

Retail TouchPoints

APRIL 4, 2024

All of these retail media networks are mini-walled gardens, and they’re all very protective of their own methodology and their own data ,” said David Pollet, CEO of Incremental , a third-party measurement platform focused on retail media in an interview with Retail TouchPoints. explained Pollet. “It’s

Retail 270

Retail X-cart Banking Definition 270

Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. “We’ve You’ve got to have great product and a great experience.”

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Liveintent

OCTOBER 5, 2021

The success of every brand is intrinsically linked to reaching the right audience at the right moment in their customer journey. Think about how your customers are engaging with your brand from awareness to conversion and how you can continue to nurture those relationships. Custom Audiences. Audience Manager. No problem.

Customer 114

Customer Management Marketing Customer Data 114

Omnisend

MAY 30, 2021

Understanding customer behavior is essential for any merchant. The right customer data can help drive your buyers to make more personalized purchase decisions—and this is where behavioral segmentation comes into play. Omnisend’s studies have revealed that custom automation can yield incredibly high open and click-through rates.

Customer 114

Customer Merchant Services Subscription Omnichannel 114

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. This results in siloed communication and a disjointed customer experience. Omnichannel platforms are meant to limit disruption and simplify the customer experience, as well as grow and change with your business. Aberdeen Group ).

Omnichannel 321

Omnichannel Multichannel Multi-channel Customer Retention 321

Liveintent

OCTOBER 24, 2022

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. What are the benefits of a single customer view? Why does it matter?

Customer 62

Customer Customer Data Channel Improvements 62

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue. than first time shoppers.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Retail TouchPoints

JANUARY 5, 2023

s track record of staying one step ahead of the competition is enabled by: A forward-looking data management strategy that combines insights from dozens of data inputs; Strategic use of that data across customer experience, marketing and product development; and. Data is at the Center of Everything’.

Customer Experience 303

Customer Experience Customer Data Consumer eCommerce 303

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 236

Small Business Retail Marketing Retail Social Media 236

FastSpring

SEPTEMBER 9, 2020

But there’s a good chance there are other groups of people—different from yourself—who also want to buy your product. In that case, you need to do some more research to truly understand who your customer is. And one of the best ways to get to know your audience is to create a customer profile. What is a customer profile?

Customer 79

Customer Social Media Hobbies Customer Data 79

Retail TouchPoints

SEPTEMBER 13, 2021

“Retail has survived since biblical times roughly in the form of a physical space with product available to sell and the exchange of funds for that product,” said Jonathan Sharp, Managing Director at the Alvarez & Marsal Consumer and Retail Group. Omnichannel Offerings for Channel-Agnostic Consumers.

eCommerce 288

eCommerce White Paper Omnichannel BigCommerce 288