Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data. Customer lifetime value.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. By using high-quality images and videos of products, customers are drawn closer.

eCommerce 274

eCommerce Omnichannel Comparison Shopping Recommendation 274

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 302

Shipping Costs eCommerce Retail Merchant Services 302

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO. All of this enables a more informed pricing strategy overall.

Games 217

Games Retail Definition Management 217

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Retailers have a vast amount of data about customer shopping behavior and purchase history.

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Yet subject lines are just the beginning.

Small Business Retail 235

Small Business Retail Marketing Retail Social Media 235

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

DECEMBER 23, 2022

In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. Engage with customers who prefer to remain incognito when shopping.

eCommerce 234

eCommerce Shipping Costs Retail Recommendation 234

Retail TouchPoints

FEBRUARY 23, 2023

The AI revolution is here, and customers already expect to benefit from the convenience it promises to deliver. Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it.

Retail 262

Retail Technology Customer Experience Consumer 262

Kissmetrics

JANUARY 17, 2022

Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world.

Marketing 273

Marketing Recommendation Social Media Improvements 273

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. The battle for speed (?)

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Additionally, CRM systems help streamline customer support, enhance communication, and improve overall operational efficiency.

Payment Services 78

Payment Services eCommerce Management Customer 78

RTP blog

SEPTEMBER 17, 2018

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

365 Retail

MAY 10, 2024

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers.

White Paper 103

White Paper Retail Information Customer Data 103

Kissmetrics

MARCH 5, 2021

If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. In addition, their quick-load customized dashboards deliver visual, up-to-date analytics at your fingertips.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . Pivotree views this process as the frictionless commerce customer journey. Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 234

Payment Services Live Chat Payments Retail 234

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. 3 Tips for Managing Data Privacy Challenges.

Consumer 272

Consumer Customer Experience eCommerce Technology 272

Wiser

AUGUST 28, 2023

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

RTP blog

APRIL 16, 2018

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. Done properly, this approach should result in better conversion rates than campaigns based on less specific data.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Retail TouchPoints

FEBRUARY 18, 2021

consumer health concerns still loom, according to survey data from Shopkick. He explained: “With the ability to set up a video appointment with a salesperson, this approach allows a very immersive experience that is convenient for the customer — and a good fit with the product.”. Are Appointments in Your Future?

Retail 299

Retail Beauty and Health Books Omnichannel 299

Inflow Insights

OCTOBER 4, 2021

With audiences increasingly opting out of tracking, advertisers have lost a lot of data. Whereas before they had access to information gleaned from third-party tracking apps, that’s now gone — as are the customer insights that data provided. 7 Recommendations for Facebook Ads Post-iOS 14. Audiences have shrunk.

eCommerce 112

eCommerce Recommendation Social Media Events 112

Kissmetrics

FEBRUARY 9, 2021

Website users are potential customers. What do you think happens when a customer visits your website and can’t find the answer to their question? Qualitative metrics measure customer experience quality on your site and include recommendations, satisfaction, and ratings. Run a Customer Success Survey to Measure UX.

Information 304

Information Social Media Other Customer 304

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

iVend

OCTOBER 16, 2023

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. We know that customers demand personalization, so the more you can offer it, the faster you can stride ahead.

POS 105

POS Payment Services Payments Omnichannel 105

Kissmetrics

SEPTEMBER 14, 2020

This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. It gives customers access to a universal shopping cart, shareable lists, and instant checkout with saved payment credentials. Let’s go back to the burnt skillet example to walk through the customer buying process.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Sailthru

JUNE 1, 2023

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

Travel 78

Travel Customer Retention Demo Recommendation 78

Optimizely

MARCH 2, 2017

And according to The Economist, 80% of companies report seeing a change in how their customers want to access and pay for products , so purely from a customer-centricity standpoint it makes sense to provide shoppers with another avenue by which to explore a brand’s products. A Sephora customer is unlikely to hear about “Play!

Subscription 199

Subscription Retail Recommendation Customer 199

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

SellBrite

SEPTEMBER 27, 2017

When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand. Once sellers can determine the unique types of customers within their larger audience, they can cater their marketing to each group’s needs. What is a buyer persona?

eCommerce 125

eCommerce Customer Social Media Information 125

Retail TouchPoints

FEBRUARY 23, 2022

Additionally, 66% of retail executives who responded to design:retail’s survey indicated that they spent time and capital updating the fronts of their stores to accommodate in-store pickup experiences. But what if associates had the power to send last-minute product recommendations before bringing an order out?

Fulfillment 282

Fulfillment Vend Operations Technology 282

eCommerceFuel

SEPTEMBER 6, 2023

.” Translate that to customer segmentation: 20% of your customers could generate 80% of your profits. Or, as Drew Sanocki, Founder of Nerd Marketing, terms them, these are your “whales”—the crème de la crème of your customer base. Table of contents Why Segment Customers?

Customer 26

Customer Social Media Marketing Recommendation 26

iVend

OCTOBER 10, 2023

Retailers have to grow their share of a finite wallet, making promotions and customer experience an essential part of the retail mix. An earlier start – no fewer than four separate surveys (by LTK **, Radial , Bazaarvoice * and Celigo +) all found that shoppers are planning on starting their gift buying before Black Friday and Cyber Monday.

Technology 105

Technology POS Retail Gifts 105