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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” Some brands, like Coach , are integrating AR try-on tech into this invaluable real estate in order to stop shoppers in their tracks — literally.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. Within the context of Omni channels, retail formats have also undergone significant development and have become more responsive to the retail environment and customers. Acknowledging the power of technology .

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Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

Retail TouchPoints

As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate. The company provides end-to-end support, from store design and development to store operations, technology and performance data and insights.

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. Experience Will Be Top of Mind in the Post-COVID Environment.

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The Future Of Retail Real Estate: Adapting To E-Commerce Trends

RetailMinded

Navigating the Changing Landscape of Retail Real Estate in the E-Commerce Era The retail industry has seen a dramatic shift in recent years, as the rise of e-commerce has disrupted traditional brick-and-mortar stores. Digital platforms are also increasingly important in the future of the retail real estate.

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Why Tanger Outlets’ CEO Wants to be Less ‘Operator’ and More ‘Curator’

Retail TouchPoints

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. And we’re finding that customers want to stay longer because we’re creating a far more well-rounded experience for our customers.” We engage, we listen, we execute.