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Coldwater Creek Aims to Futureproof its Business with New Website

Retail TouchPoints

Women’s DTC specialty retailer Coldwater Creek has unveiled a new ecommerce website featuring a modernized look and tech stack. It features an elevated look and customer experience with nature-inspired color palettes, intuitive navigation, engaging imagery and immersive storytelling to enrich the shopping experience.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

In this dynamic environment, making informed, data-driven decisions has become a cornerstone of competitive advantage and operational success. Against this backdrop, network analytics emerges as a pivotal tool for retailers. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

The platform’s microservices-based design and open architecture can accommodate new tools and services, allowing retailers to quickly adapt to shifting customer and business demands. “In In recent years, what constitutes a great retail experience has changed dramatically,” said Ron Edwards, COO of Cole Haan in a statement.

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The Container Store Opens 100th Location, Doubles Down on Smaller Format

Retail TouchPoints

The Container Store has opened its 100 th brick-and-mortar location in Princeton, NJ — a small-format concept designed to boost employee productivity and optimize the customer journey. This is the sixth small-format location the Container Store has opened to date.

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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

HBC will spin off the ecommerce operations of Saks OFF 5TH into its own independent entity through a partnership with Insight Partners. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices. Saks OFF 5TH Chief Customer Officer Rob Brooks will become President of O5.

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rue21 to Open 15 Stores in 2021

Retail TouchPoints

Specialty retailer rue21 plans to open 15 stores in 2021, following the recent openings of three new brick-and-mortar stores. The retailer, which operates nearly 700 locations in 45 states, also has refinanced its existing term loan, increased available liquidity and lowered its cost of capital. . million members.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

To do this, the company has enlisted the help of digital experience platform Optimizely , which Detenber describes as “the backbone” of the new website, as well as UK-based marketing consultancy MindWorks. The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem.